Paul Wallace – a Loyalty Leader delivering a digital first customer loyalty experience with elegant simplicityMarch 6, 2025Read more > Paul Wallace – a Loyalty Leader delivering a digital first customer loyalty experience with elegant simplicity
Loyalty programs – let’s go back to being brilliant at the basicsFebruary 19, 2025Read more > Loyalty programs – let’s go back to being brilliant at the basics
Roz Travers-Hucker – a Loyalty Leader delivering comprehensive business intelligence and growth actions from loyalty program dataFebruary 8, 2025Read more > Roz Travers-Hucker – a Loyalty Leader delivering comprehensive business intelligence and growth actions from loyalty program data
Can loyalty programs make price irrelevant?January 25, 2025Read more > Can loyalty programs make price irrelevant?
The Professor and The Practitioner: Episode 2 of 3 – The future of loyalty programsJanuary 20, 2025Read more > The Professor and The Practitioner: Episode 2 of 3 – The future of loyalty programs
The Professor and The Practitioner: Episode 1 of 3 – The evolution of loyalty managementJanuary 12, 2025Read more > The Professor and The Practitioner: Episode 1 of 3 – The evolution of loyalty management
The year of gifting the 10th free coffee to a strangerDecember 8, 2024Read more > The year of gifting the 10th free coffee to a stranger
Loyalty program ‘Troubles and Trends’ for 2025 (with six actions)November 29, 2024Read more > Loyalty program ‘Troubles and Trends’ for 2025 (with six actions)
Launch of a new loyalty podcast: Notes & Books. Loyalty Magic.November 23, 2024Read more > Launch of a new loyalty podcast: Notes & Books. Loyalty Magic.
Renae Trimble –a Loyalty Leader who believes people and partnerships are the power behind a loyalty program’s successNovember 18, 2024Read more > Renae Trimble –a Loyalty Leader who believes people and partnerships are the power behind a loyalty program’s success
Diana Sinclair – A Loyalty Leader who believes 1% incremental optimisation of a loyalty program leads to long-term successOctober 28, 2024Read more > Diana Sinclair – A Loyalty Leader who believes 1% incremental optimisation of a loyalty program leads to long-term success
More GenAIJoy from Joyalty* Moments of MagicOctober 12, 2024Read more > More GenAIJoy from Joyalty* Moments of Magic
Chloe Buxton – A Loyalty Leader who re-imagines Joyalty* Moments of Magic and brings them to lifeOctober 6, 2024Read more > Chloe Buxton – A Loyalty Leader who re-imagines Joyalty* Moments of Magic and brings them to life
Kristy Elsworth – a Loyalty Leader proving the secret of a loyalty program’s success is the POC*September 22, 2024Read more > Kristy Elsworth – a Loyalty Leader proving the secret of a loyalty program’s success is the POC*
The Professor and The Practitioner: Episode 3 of 3 – Loyalty programs on the therapy couchSeptember 14, 2024Read more > The Professor and The Practitioner: Episode 3 of 3 – Loyalty programs on the therapy couch
Is your loyalty program remarkable**?September 10, 2024Read more > Is your loyalty program remarkable**?
The Professor and The Practitioner: Episode 2 of 3 – What’s the difference between loyalty and loyalty programs? Do loyalty programs work?September 9, 2024Read more > The Professor and The Practitioner: Episode 2 of 3 – What’s the difference between loyalty and loyalty programs? Do loyalty programs work?
The Professor and The Practitioner: Episode 1 of 3 – What is loyalty? Does it exist?August 31, 2024Read more > The Professor and The Practitioner: Episode 1 of 3 – What is loyalty? Does it exist?
Nicola Shawyer – a Loyalty Insights Leader motivated by the value of data to benefit the business and the customerJuly 16, 2024Read more > Nicola Shawyer – a Loyalty Insights Leader motivated by the value of data to benefit the business and the customer
Carolyn Pierre – a Loyalty Leader motivating a clear and simple strategy to achieve ongoing success for Club JetstarJuly 2, 2024Read more > Carolyn Pierre – a Loyalty Leader motivating a clear and simple strategy to achieve ongoing success for Club Jetstar
Matt Zimmerman – A Loyalty Leader launching a game-changing loyalty program, pub+June 24, 2024Read more > Matt Zimmerman – A Loyalty Leader launching a game-changing loyalty program, pub+
The Professor and The Practitioner. Episode 3: Increasing emotional loyalty’s heartbeatJune 6, 2024Read more > The Professor and The Practitioner. Episode 3: Increasing emotional loyalty’s heartbeat
The Professor and The Practitioner – Episode 2: Loyalty Programs on the Therapy CouchMay 29, 2024Read more > The Professor and The Practitioner – Episode 2: Loyalty Programs on the Therapy Couch
Now Available: The 2024 And 12th Edition Of For Love Or Money™May 12, 2024Read more > Now Available: The 2024 And 12th Edition Of For Love Or Money™
Chris Mills – A Loyalty Leader who believes delivering emotionally connected experiences gives loyalty programs a heartbeatApril 26, 2024Read more > Chris Mills – A Loyalty Leader who believes delivering emotionally connected experiences gives loyalty programs a heartbeat
Are your loyalty program members in a Zombie or Zumba Zone?April 12, 2024Read more > Are your loyalty program members in a Zombie or Zumba Zone?
The triple bottom-line of loyalty program success©April 8, 2024Read more > The triple bottom-line of loyalty program success©
Rosie McFarlane – a Loyalty Leader who believes loyalty thrives in the beauty of a connected communityMarch 5, 2024Read more > Rosie McFarlane – a Loyalty Leader who believes loyalty thrives in the beauty of a connected community
What’s the point? A collection of ideas, insights and interviews on customer loyalty and loyalty programsFebruary 20, 2024Read more > What’s the point? A collection of ideas, insights and interviews on customer loyalty and loyalty programs
Locky Wright – a Loyalty Leader powering Ryobi’s new member experience programFebruary 8, 2024Read more > Locky Wright – a Loyalty Leader powering Ryobi’s new member experience program
Customer service VS loyalty program^ OR customer service AND loyalty program?January 29, 2024Read more > Customer service VS loyalty program^ OR customer service AND loyalty program?
What’s the most underestimated force behind a loyalty program’s performance?January 20, 2024Read more > What’s the most underestimated force behind a loyalty program’s performance?
Loyalty Programs in 2024. To infinity. And beyond…January 2, 2024Read more > Loyalty Programs in 2024. To infinity. And beyond…
What do loyalty program members consider when providing their data to loyalty programs?December 3, 2023Read more > What do loyalty program members consider when providing their data to loyalty programs?
What’s The Point? A Collection Of Ideas, Insights And Interviews On Customer Loyalty And Loyalty ProgramsNovember 30, 2023Read more > What’s The Point? A Collection Of Ideas, Insights And Interviews On Customer Loyalty And Loyalty Programs
Where can loyalty programs play their part to solve problems in the world around us and in our lives?November 22, 2023Read more > Where can loyalty programs play their part to solve problems in the world around us and in our lives?
What are the three most important skills a loyalty program marketer needs? (11 Loyalty Leaders share)November 20, 2023Read more > What are the three most important skills a loyalty program marketer needs? (11 Loyalty Leaders share)
Glenn Baker – a Loyalty Leader who believes in the brilliance of loyalty programs as both an art and a scienceNovember 12, 2023Read more > Glenn Baker – a Loyalty Leader who believes in the brilliance of loyalty programs as both an art and a science
Rob Harker – A Loyalty Leader, self-confessed travel/aviation geek whose wingspan of experience covers 18 loyalty programs across 5 countries over 15 yearsNovember 4, 2023Read more > Rob Harker – A Loyalty Leader, self-confessed travel/aviation geek whose wingspan of experience covers 18 loyalty programs across 5 countries over 15 years
How can the customer facing team in retail influence loyalty program member acquisition?November 2, 2023Read more > How can the customer facing team in retail influence loyalty program member acquisition?
What’s the point? A collection of ideas, insights and interviews on customer loyalty and loyalty programsOctober 16, 2023Read more > What’s the point? A collection of ideas, insights and interviews on customer loyalty and loyalty programs
Andre Korte – A Loyalty Leader with a head for commercials and a heart for the customer, leading a loyalty program that solves a customer problemOctober 1, 2023Read more > Andre Korte – A Loyalty Leader with a head for commercials and a heart for the customer, leading a loyalty program that solves a customer problem
Emma Porter – A Loyalty Leader who passionately believes in the long-term power of a loyalty program as a pillar of business successSeptember 25, 2023Read more > Emma Porter – A Loyalty Leader who passionately believes in the long-term power of a loyalty program as a pillar of business success
Spring clean your loyalty program proposition with the Six Currencies of CollectionSeptember 13, 2023Read more > Spring clean your loyalty program proposition with the Six Currencies of Collection
Is your loyalty program low in Vitamin J*?August 30, 2023Read more > Is your loyalty program low in Vitamin J*?
Where do loyalty programs still need to improve?August 23, 2023Read more > Where do loyalty programs still need to improve?
Do you need a loyalty program? From “no thanks” to “yes please”.August 8, 2023Read more > Do you need a loyalty program? From “no thanks” to “yes please”.
What’s a tattoo got to do with brand loyalty?July 21, 2023Read more > What’s a tattoo got to do with brand loyalty?
Is your loyalty program financial ecosystem healthy, wealthy, and wise?July 10, 2023Read more > Is your loyalty program financial ecosystem healthy, wealthy, and wise?
68 loyalty programs scored with The Loyalty Program Experience Index SPVxJuly 6, 2023Read more > 68 loyalty programs scored with The Loyalty Program Experience Index SPVx
Is customer loyalty a one-way or two-way street?June 29, 2023Read more > Is customer loyalty a one-way or two-way street?
What’s the impact of economic uncertainty on customer loyalty and loyalty programs?June 19, 2023Read more > What’s the impact of economic uncertainty on customer loyalty and loyalty programs?
Loyalty is not a program. What is loyalty?June 6, 2023Read more > Loyalty is not a program. What is loyalty?
Protect your loyalty program with The Loyalty Program Experience Index SPVxMay 28, 2023Read more > Protect your loyalty program with The Loyalty Program Experience Index SPVx
Rosemary Martin – a Loyalty Leader with a passion for art, human behaviour, and balancing commercial reality with customer centricityMay 20, 2023Read more > Rosemary Martin – a Loyalty Leader with a passion for art, human behaviour, and balancing commercial reality with customer centricity
Now available: The 2023 and 11th edition of For Love or Money™ May 14, 2023Read more > Now available: The 2023 and 11th edition of For Love or Money™
Loyalty Leader Sam Hopgood – a love story of surfing, data, and a membership program that brings it all together!May 4, 2023Read more > Loyalty Leader Sam Hopgood – a love story of surfing, data, and a membership program that brings it all together!
Loyalty Leader Felicity McIntosh – a passionate and professional loyalty marketer who loves to hang out in supermarkets (strange but true)!March 22, 2023Read more > Loyalty Leader Felicity McIntosh – a passionate and professional loyalty marketer who loves to hang out in supermarkets (strange but true)!
Here’s a recent collection of Loyalty Leader Interviews (x 2); articles and other VILPI (?)March 1, 2023Read more > Here’s a recent collection of Loyalty Leader Interviews (x 2); articles and other VILPI (?)
Loyalty Leader Leela Sennitt – a fascinating life of criminology, wine and loyalty programsFebruary 22, 2023Read more > Loyalty Leader Leela Sennitt – a fascinating life of criminology, wine and loyalty programs
Your 2023 guide to a Joyalty* Program (it’s joyfully free)January 23, 2023Read more > Your 2023 guide to a Joyalty* Program (it’s joyfully free)
David Palfreeman – a Loyalty Leader, CRM Specialist, Engineer, Lawyer … and more!January 12, 2023Read more > David Palfreeman – a Loyalty Leader, CRM Specialist, Engineer, Lawyer … and more!
Three steps to review, refresh and reposition your loyalty program for a new realityJanuary 3, 2023Read more > Three steps to review, refresh and reposition your loyalty program for a new reality
Who is interested in a Joyalty* Program?December 1, 2022Read more > Who is interested in a Joyalty* Program?
Kirsten Hasler – a Loyalty Leader and professional marketer with the perfect blend of analytics and creativityNovember 30, 2022Read more > Kirsten Hasler – a Loyalty Leader and professional marketer with the perfect blend of analytics and creativity
For Love or Money™ 2022 – two reports with insights to lift your loyalty programs out of the sea of samenessNovember 24, 2022Read more > For Love or Money™ 2022 – two reports with insights to lift your loyalty programs out of the sea of sameness
Jaimi Farrey – a Loyalty Leader and champion of the customerNovember 1, 2022Read more > Jaimi Farrey – a Loyalty Leader and champion of the customer
Adding partners to a loyalty program ecosystem – what’s old is new again (here’s a Six-Step Partner Plan)October 24, 2022Read more > Adding partners to a loyalty program ecosystem – what’s old is new again (here’s a Six-Step Partner Plan)
Dave Canty – a Loyalty Leader solving problems, one loyalty program at a timeOctober 3, 2022Read more > Dave Canty – a Loyalty Leader solving problems, one loyalty program at a time
Loyalty programs – it’s time to eat some humble pieSeptember 30, 2022Read more > Loyalty programs – it’s time to eat some humble pie
What concerns do members have about loyalty programs?September 9, 2022Read more > What concerns do members have about loyalty programs?
Mike Ainsworth – a Loyalty Leader cooking up a legendary loyalty programSeptember 5, 2022Read more > Mike Ainsworth – a Loyalty Leader cooking up a legendary loyalty program
New report: A special edition of For Love or Money™ 2022 – 62 loyalty program benefits and rewards ranked by membersAugust 22, 2022Read more > New report: A special edition of For Love or Money™ 2022 – 62 loyalty program benefits and rewards ranked by members
Loyalty Programs connected to a community cause or charity. The ‘say/do’ gapAugust 7, 2022Read more > Loyalty Programs connected to a community cause or charity. The ‘say/do’ gap
The Collection of Six Currencies loyalty program members care aboutJuly 23, 2022Read more > The Collection of Six Currencies loyalty program members care about
Loyalty programs: use data for goodness (sake)!July 6, 2022Read more > Loyalty programs: use data for goodness (sake)!
Loyalty program member activity – up we go!May 22, 2022Read more > Loyalty program member activity – up we go!
Loyalty research – For Love or Money™ 2022 on Let’s Talk LoyaltyMay 11, 2022Read more > Loyalty research – For Love or Money™ 2022 on Let’s Talk Loyalty
Insights to lift your loyalty strategies and programs out of the sea of samenessMay 9, 2022Read more > Insights to lift your loyalty strategies and programs out of the sea of sameness
Now available: For Love or Money™ 2022 – AustraliaApril 30, 2022Read more > Now available: For Love or Money™ 2022 – Australia
Soon to be released: The 10th Australian edition of For Love or Money™ 2022 – AustraliaApril 23, 2022Read more > Soon to be released: The 10th Australian edition of For Love or Money™ 2022 – Australia
Where’s the sludge* in your loyalty program?March 23, 2022Read more > Where’s the sludge* in your loyalty program?
Anna Samkova – a loyalty and digital leader sharing her wealth of experience (and so many insights)February 28, 2022Read more > Anna Samkova – a loyalty and digital leader sharing her wealth of experience (and so many insights)
The ABC’s of NFT’s, Cryptocurrencies, Blockchain, Web 3.0, Metaverse + where Loyalty Programs fit inFebruary 25, 2022Read more > The ABC’s of NFT’s, Cryptocurrencies, Blockchain, Web 3.0, Metaverse + where Loyalty Programs fit in
Profit from the Seven Zones of Loyalty Program PerformanceFebruary 23, 2022Read more > Profit from the Seven Zones of Loyalty Program Performance
Is your loyalty program financial ecosystem healthy, wealthy, and wise?January 21, 2022Read more > Is your loyalty program financial ecosystem healthy, wealthy, and wise?
Is your loyalty program financially fit for 2022 (and beyond)?January 12, 2022Read more > Is your loyalty program financially fit for 2022 (and beyond)?
Launching a loyalty program with a higher purposeDecember 13, 2021Read more > Launching a loyalty program with a higher purpose
35 rays of light to shine onto your loyalty programDecember 10, 2021Read more > 35 rays of light to shine onto your loyalty program
2022: The Renaissance Year for Loyalty ProgramsDecember 2, 2021Read more > 2022: The Renaissance Year for Loyalty Programs
Ideas and insights for the 2022 and 10th edition of For Love or Money™ – AustraliaNovember 16, 2021Read more > Ideas and insights for the 2022 and 10th edition of For Love or Money™ – Australia
Hey loyalty programs, it’s time to break up with breakage.October 24, 2021Read more > Hey loyalty programs, it’s time to break up with breakage.
Loyal.T: Loyal to a Transaction vs Loyal to a Tribe.October 16, 2021Read more > Loyal.T: Loyal to a Transaction vs Loyal to a Tribe.
Which of these Four Loyalty Archetypes do your customers belong to?October 6, 2021Read more > Which of these Four Loyalty Archetypes do your customers belong to?
Challenge your loyalty program strategy with some revealing (and surprising) consumer insightsOctober 3, 2021Read more > Challenge your loyalty program strategy with some revealing (and surprising) consumer insights
Let the loyalty program light in (what’s stopping you?)August 31, 2021Read more > Let the loyalty program light in (what’s stopping you?)
