As a member of many hundreds of loyalty and rewards programs, November will be a busy email month for me with all the birthday offers coming my way. Birthday rewards are a staple diet of loyalty and rewards programs and tend to perform well on redemptions (from cases that I have seen). One that captured…
Read moreBehaviours and beliefs that impact the two tensions of a valuable loyalty program.
The two tensions I find on a consistent basis with brands considering a loyalty program are: 1. Profitable to the business 2. Meaningful to the member It's an ongoing challenge to find the intersection where a program is developed that has a measurable 'Return on Loyalty" and is profitable to the business and simultaneously provides…
Read moreMove your mindset from ‘be Amazon ready’ to ‘be Amazing now’!
So much talk and noise (real or imagined) about Amazon in Australia and the impact on all varieties of businesses and brands. The brutal reality is that they have many distinct advantages in the world of - price and experience. So, you have 2 choices: 1.Watch and wait (what you can’t control) or 2. Just get…
Read more13 reasons for loyalty program defection
For the third year in the ‘for love or money’ research studies (2015, 2016 and 2017), the 13 reasons for member defection from loyalty programs was monitored. Whilst there has been a comparative decline in many of these, consistently at no1 over all these studies is the ‘earn rate’ or members’ perception that they are…
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