Monthly Archives: February 2018

How do marketers measure the success of their customer loyalty strategies?

In our latest loyalty research study ‘for love or money 2017: Customer loyalty – the marketers’ point of view’ we put forward 16 different metrics to understand how marketers measure the success of their customer loyalty strategies. The 16 measures provided were (in randomised order): Customer satisfaction Repeat purchase rate Return on loyalty investment Profit…
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