Monthly Archives: February 2019

26 years of living (and loving) the loyalty program landscape

An interview with Phil Hawkins – Head of Loyalty Operations at flybuys I had the pleasure of meeting up with Phil to chat about his experience over the past 26 years in the world of loyalty programs. It was a privilege for me to listen to his wisdom and views on the past, present and future…
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The other side of the rope

One of the most powerful motivators of a tiered loyalty program is what happens “on the other side of the rope”. Being rewarded with the benefits earned in a higher tier of a loyalty or rewards program creates a sense of: “I feel special” (exclusivity); “Look at me” (status) and “I’ve earned this” (achievement). The…
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