When I saw the brand that I love in red - so bold and so bright, it triggered an emotion, a feeling of being connected with the brand and dare I say it…’love for the brand’. It also had a compounding impact by the relevance of red as one of the colours of the time…
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Loyalty programs: 2019 look back & learn vs 2020 look ahead & be brave
2019 look back and learn The loyalty and rewards program landscape in 2019 was vibrant with a few moments worth remarking on. Here are 11 with some key learnings (my point of view): 1. ACCC report on loyalty programs (‘scheme’s) The ACCC released a ‘Customer loyalty schemes draft report’ with findings and recommendations on consumer…
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