Monthly Archives: November 2020

The Loyalty Webinar: Insights + Strategy = Increased Member Activity

The Loyalty Webinar
On the 13 October 2020, Adam Posner shared some insights and a strategic framework to increase loyalty program member activity through a live webinar. The insights shared are some of the many uncovered in the For Love or Money™ 2020 customer loyalty and loyalty program research. The strategy is a Four Factor Framework for developing…
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Shine a light on loyalty in 2021

Shine a light on loyalty in 2021
‘That was a 2020’ – the meme for when something is a disaster or a stuff-up and a year when anything predictable was quite the opposite. Customer buying behaviour escalated remarkably online and loyalty towards brands relied heavily on accessibility, trust and reliability. While yesterday is history and tomorrow is still a mystery, here are…
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