I recently released the For Love or Money™ 2021 – Australian and New Zealand editions of the consumer research study taking the pulse on customer loyalty and loyalty programs. After 14 studies (9 for Australia, 2 for New Zealand, 2 comparisons - AUS vs NZ and a B2B study) over 9 years (phew…!!!), I am always…
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Now available: For Love or Money™ 2021 (Australia and New Zealand) customer loyalty and loyalty program research
Our latest research - For Love or Money™ 2021 - is now available and this year we are starting with releasing two reports: 1. Now available for Australia:The 2021 and 9th edition of the annual Australian consumer research study - tracking changes in the Australian loyalty program landscape and building on trends and insights revealed in previous studies. 2. Now available for New Zealand:The 2021…
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Do you really need a loyalty program?
If your answer is YES, read further to add value to your decision.If your answer is NO, don’t read further (unless you want to open your mind to the possibilities).If the answer is NOT SURE, read further to add insights to your decision-making process. If you are reading further (this is a long(ish) article), here…
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Soon to be released… the New Zealand version of For Love or Money™ 2021 – the research study on customer loyalty and loyalty programs
Along with the Australian version, in a few more weeks the results and insights from the 2021 and 2nd New Zealand Edition of For Love or MoneyTM, will be released. Independently commissioned and researched in the first quarter of 2021 with 1000 New Zealand consumers who are a member of at least one program, this study takes the pulse of…
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