This article and the insights provided are for those brands, with no loyalty program who are not convinced a loyalty program is right for their business and for their customers. For context, my definition of a loyalty program is A defined structure of ongoing benefits, rewards and recognition toenhance your customer’s life (financially & emotionally)…in…
Read moreAdding partners to your loyalty program proposition. The benefits are clear. (Here’s a six-step plan)
One of the more popular strategies to build up the value of a loyalty program proposition and boost member interaction is to add external partner products/ services as rewards and benefits to a program member base. There are two approaches to this. Partners-as-core to a propositionPartners-as-value-add to a proposition 1. Partners-as-core to a proposition: The…
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