*Inspired by the book - Nudge: The Final Edition (2021) – Thaler and Sunstein, chapter 7.(From my point of view it’s a brilliant book and a must read for all loyalty program managers) Sludge is (as defined in the book) “…any aspect of choice architecture consisting of friction that makes it harder for people to…
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Where’s the sludge* in your loyalty program?
![Where’s the sludge* in your loyalty program?](https://thepointofloyalty.com.au/wp-content/uploads/2022/03/iStock-1299827589-300x200.jpg)