Monthly Archives: April 2022

What’s in For Love or Money™ 2022 that will make a difference to your customer loyalty strategies and loyalty program success? This is the 10th edition of the annual Australian consumer research study tracking key trends and insights on customer loyalty and loyalty programs. It has 10 sections, seven new areas were researched, 59 summary insights are…

In 2013, I was hungry and curious to understand Australian consumers’ interest in and engagement with loyalty programs. Together with an industry colleague, Pete Noble, the first For Love or Money™ research study was commissioned. From 2016, I continued to evolve the research and now 10 years later there are 10 Australian studies, two New…