May, 2022 | The Point of Loyalty

Loyalty program member activity – up we go!

For nine years we have been measuring loyalty program member activity in the For Love or Money™ loyalty program research study. in the 2022 For Love or Money™ study I was happy (and a little relieved) to see the slight increase in loyalty program member activity, although there is still plenty of room for growth.…

In episode 219 of Let's Talk Loyalty, Adam Posner joins Paula Thomas to discuss some of the many insights in the latest For Love or Money™ 2022 customer loyalty and loyalty program research report. Adam explains key insights from his research and discusses what compels consumers to join a loyalty program and the "3 Bs"…

The latest and 10th edition of the Australian customer loyalty and loyalty program research - For Love or Money™ 2022 is now available. This year (being the 10th year) we have an edition packed with insights to lift your customer loyalty strategies and programs out of the sea of sameness: Section 1: Loyalty is not a program. What…

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