It’s a great piece, and there are some terrific insights, especially relevant to those already in the loyalty game and wanting to extract maximum value from their program.

Meagan Reay, Group Marketing Manager - Bakers Delight

The research studies from Directivity and Citrus on Australians’ attitudes to loyalty programs are comprehensive and valuable, and this most recent study is an excellent piece of work, adding depth and greater insight.

Phil Hawkins, Head of Loyalty Operations, Coles