What’s the point? Ideas, insights and interviews

An interview by Adam Posner with David Palfreeman , CRM and Loyalty Manager - Autobarn For the first interview in 2023 for my series on Loyalty Leaders, I found gold hidden under rock (a quiet achiever) with the opportunity to chat with David Palfreeman currently CRM and Loyalty Manager at Autobarn. With the recent launch (1 Dec 2022) of…

As we plan for what a new reality might be in 2023, it’s an opportune moment to review, refresh and reposition your loyalty program. Here are three steps to guide you: Step 1: Assess to validate Take the pulse of your program to validate its current state Check the pulse of your leadership commitment to the future of…

*Joyalty A word I found in the book Brand Currency by Steve Susi. I loved it so much (for obvious reasons), I have borrowed it and redefined it to bring new meaning to loyalty programs and to inspire program managers to add a Joyalty* Program to their Loyalty Program!(For those brands who choose not to…

An interview by Adam Posner with Kirsten Hasler -  CRM and Loyalty Manager at IKEA* One of the highlights of my loyalty life is interviewing incredible people for my series on Loyalty Leaders. I learn so much about the reality (the good, the challenging, the joyful) of how they lead and manage their loyalty programs. I also get…