What’s the point? Ideas, insights and interviews

As 2022 heads towards another year and loyalty program managers consider their plans for lifting their programs to new levels of success, the  For Love or Money™ 2022 research reports are a resource of insights on customer loyalty and loyalty programs in Australia. This year there are two reports: The 10th edition of the annual For…

An interview by Adam Posner with Jaimi Farrey – Senior Loyalty & Personalisation Manager – Grill’d Relish Membership Program. I had a joyful and insightful interview with Jaimi Farrey for my series on Loyalty Leaders! (#17). Jaimi’s energy and vitality is infectious. Her knowledge and experience in loyalty programs is grounded in the love of the…

In August 2021, I wrote an article on adding partners to a loyalty program proposition. At the time I thought it was a contemporary value add strategy for programs, not necessarily a new strategy. However, I am seeing in the market fresh examples of partnerships being formed by loyalty programs where existing programs are adding…

An interview with Dave Canty - Head of Loyalty & Partnerships at BILT Rewards I had the privilege of chatting with Dave Canty for my series on Loyalty Leaders. Oh my…there was so much goodness in this interview! I think I was a deer in headlights, a kid in a Canty (?) shop, a loyalty…