The interweb is awash with articles on data (daata/dayta*)… data parties and cookies (sounds like a feast), data and personalisation, data security, data quality, data and privacy, data and hacking, data ethics, data collection and use, data audits, data as a product, data and insights, data is not information, data and analytics, data compliance, data…
Read moreThe Loyalty Peak
We’ve been researching the meaning of ‘loyalty to a brand’ from a consumers’ point of view for the past 6 years in the For Love or Money™ research study. The same 11 dimensions of loyalty have been used and tracked to understand the consumers’ view of loyalty to a brand (broadly). The reason for this…
Read moreLoyalty program member activity – up we go!
For nine years we have been measuring loyalty program member activity in the For Love or Money™ loyalty program research study. in the 2022 For Love or Money™ study I was happy (and a little relieved) to see the slight increase in loyalty program member activity, although there is still plenty of room for growth.…
Read moreLoyalty research – For Love or Money™ 2022 on Let’s Talk Loyalty
In episode 219 of Let's Talk Loyalty, Adam Posner joins Paula Thomas to discuss some of the many insights in the latest For Love or Money™ 2022 customer loyalty and loyalty program research report. Adam explains key insights from his research and discusses what compels consumers to join a loyalty program and the "3 Bs"…
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