Customer loyalty in marketing insights

The Loyalty Model: Which of these Four Loyalty Archetypes do your customers belong to?

Loyalty is not a program. What is loyalty? It’s a mission of mine to help brands realise the value of customer loyalty as an outcome. To achieve this, I believe we need to first understand what loyalty is - beyond enrolling in a loyalty program. Why? When you have clarity and alignment in your business…

Recognition and reward programs with surprise and delight

A call out to all brands and businesses who have customers you care about. Evolve your transactional relationship of revenue to an emotional connection of care. Why? The brutal reality is, many of us are feeling some sense of anxiousness, concern, frustration or all of these at the moment and your customers need a little…

Typically, brands who manufacture and wholesale through a reseller channel or intermediary, have access to aggregated sales data. However, they will have little or no data to really know their end customer more deeply - data that is identifiable, consented and contactable, with the opportunity for dynamic dialogue. Why is it important to really know…

Finder provides a comparison list of 11 'buy now pay later' services (BNPL) in Australia: Afterpay; ZipMoney; ZipPay; Humm; Openpay; Brighte; Creditline; Klarna, Bundll, Laybuy, Latitude Pay and with Visa also announcing a BNPL service, that makes it 12. The BNPL market is starting to be cluttered. It’s not surprising (to me) to see loyalty…

What’s the point? Ideas, insights and interviews

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