What’s the point? Ideas, insights and interviews

Attention loyalty programs! Volume is for vanity, activity is for sanity

Customer loyalty research - For Love or Money 2020
In our latest For Love or Money 2020 customer loyalty and loyalty program research, we benchmark members activity in their loyalty programs. In 2020, 46% of members indicate they are active in all of their programs. With this n mind, we believe programs need to focus on improving the activity of their members in their…
Read more

Joyalty

Joyalty
“A magic moment of delight at delivery” With the huge increase in online purchases and delivery of orders, a simple opportunity often overlooked is what I have termed “a magic moment of delight at delivery” It’s the moment when you open up the delivery and instead of the boring box or bag, there’s a sprinkle…
Read more

Loyalty is not a program. What is loyalty? (video)

Loyalty is not a program. What is loyalty?
As we develop customer loyalty in marketing, loyalty programs and retention marketing programs, we provide some of these insights in a loyalty insight of the week. “Loyalty is not a program. What is loyalty?” We have researched loyalty from a consumer’s point of view (beyond enrolling in a loyalty program) for the past 4 years…
Read more

How is your loyalty program personalisation performing?

Loyalty program personalisation
For loyalty programs, collecting data to gain a deeper understanding of customer behaviour is one of the primary goals of a program. Using the data collected for personalised communication in order to change a behaviour, is also a goal of a program. The four-pillars of loyalty program personalisation In the For Love or MoneyTM 2020…
Read more