Customer loyalty in marketing insights

Loyalty is not a program. What is loyalty? (video)

As we develop customer loyalty in marketing, loyalty programs and retention marketing programs, we provide some of these insights in a loyalty insight of the week. “Loyalty is not a program. What is loyalty?” We have researched loyalty from a consumer’s point of view (beyond enrolling in a loyalty program) for the past 4 years…

For loyalty programs, collecting data to gain a deeper understanding of customer behaviour is one of the primary goals of a program. Using the data collected for personalised communication in order to change a behaviour, is also a goal of a program. The four-pillars of loyalty program personalisation In the For Love or MoneyTM 2020…

The 8th annual Australian customer loyalty and loyalty program research study For Love or Money 2020 reveals for the first-time more than two-thirds (68%) of loyalty program members agree programs they are a member of enhance their experience with the brand or business and even more so for Gen Z and Gen Y (76% and 77% respectively). While…

The 8th annual Australian customer loyalty and loyalty program research studyFor Love or Money™ 2020 is now available. It reveals for the first-time loyalty program members’ view on life-improving ways to be rewarded by programs. That's only one of many new insights revealed. Here are some of the others: A loyalty program’s influence on three…

What’s the point? Ideas, insights and interviews

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