This article and the insights provided are for those brands, with no loyalty program who are not convinced a loyalty program is right for their business and for their customers. For context, my definition of a loyalty program is A defined structure of ongoing benefits, rewards and recognition toenhance your customer’s life (financially & emotionally)…in…
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Adding partners to your loyalty program proposition. The benefits are clear. (Here’s a six-step plan)
One of the more popular strategies to build up the value of a loyalty program proposition and boost member interaction is to add external partner products/ services as rewards and benefits to a program member base. There are two approaches to this. Partners-as-core to a propositionPartners-as-value-add to a proposition 1. Partners-as-core to a proposition: The…
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How to lift a loyalty program off the couch of sleepiness
It’s been a busy year or so in loyalty program land (my view as a focus group of one). I am experiencing some intense energy and activity from loyalty programs but sadly also some laziness and tiredness. It’s easy to let a loyalty program drift off into the sea of sameness and we can just…
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A healthy snack of loyalty program insights from For Love or Money™ 2021 – New Zealand Edition
Here's an infographic of some of the insights from For Love or Money™ 2021 - New Zealand Edition, to snack on (healthy of course). Infographic of insights from For Love or Money™ 2021 - New Zealand Edition Have a happy loyalty day!
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