Category Archives: Rewards and Recognition

Frequent flyer programs have popularised loyalty programs worldwide and specifically the “currency of collection” - points. Not only the domain of airlines, points are also often used within loyalty program structures by credit cards, hotels, retailers and other categories of business as a mechanism to allocate value to buying behaviors – I transact, I earn points and I redeem…

The latest research study for love or money 2017: Customer Loyalty – the marketers’ point of view, identifies how marketers view customer loyalty to their brands/business. This research study with marketers is a follow up to the consumer study ‘for love or money 2017’ where consumers identified their view on what loyalty is to brands/businesses. The latest Marketers' research…

Subscription based membership programs are receiving lots of airtime, especially since Amazon Prime has become such a massive success for Amazon. At $99 per year for membership, the numbers are pretty huge: Volume: Amazon Prime now has 90 million members in the United States. Growth: Over the past 12 months, Prime membership grew by 38 percent.…