Customer loyalty programs & retention strategy

Strategy before structure.

We have developed the proven and best-practice loyalty program strategy methodologies.
- The DNA of a valuable loyalty and rewards program:
A four-stage process to ensure programs are defined, designed and deployed to be profitable to the business and meaningful to members.

- The future-proof diagnostic and framework for existing programs so that they remain a valuable and viable asset for the business.

- Is your customer loyalty program proving to be valuable?
To ensure your loyalty program continues to be a valuable and viable asset to your business, download our complimentary 5 step review and revamp model to assess the value and viability of existing loyalty programs.

- The 3 Motivations of Loyalty

Our for 'love or money 2016' research identified and quantified why consumers join loyalty programs which can impact the profitability of your program.

Where’s the value in loyalty programs?

In 2016 we co-authored a research report called “Where’s the value in Loyalty Programs?” with Deutsche Bank.

It evaluated 205 ASX listed companies with 428 different types of loyalty programs to examine whether there is a correlation to the type of loyalty programs operated by a company and its share price performance. If you would like more information, please email