Tag Archives: customer loyalty programs | The Point of Loyalty

The Professor and The Practitioner

The Professor and The Practitioner, a limited mini-series vlogcast (video+blog+podcast) where we discuss and debate the myths and realities of customer loyalty and loyalty programs from a professor and a practitioner's point of view.
It’s new.It’s two points of view.It’s The Professor and The Practitioner, a limited mini-series vlogcast (video+blog+podcast) where we discuss and debate the myths and realities of customer loyalty and loyalty programs from a professor and a practitioner's point of view.To launch The Professor and Practitioner vlogcast, I have the privilege of sharing the discussion and…
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Now Available: The 2024 And 12th Edition Of For Love Or Money™

The 2024 and 12th Australian edition of For Love or MoneyTM
The 2024 and 12th edition of For Love or MoneyTM  the annual consumer research study on loyalty and loyalty programs in Australia is now available. Each year for the past 12 years I consider whether I should invest the time (nights/weekends), money (always more than I plan for) and the energy (mental and emotional) in…
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Are your loyalty program members in a Zombie or Zumba Zone?

Are your loyalty program members in a Zombie or Zumba zone?
Zombie = a person who has no energy, seems to act without thinking, and does not notice what is happening (Cambridge Dictionary definition). Adam Posner definition: Zombie loyalty program members = members of a program who don’t know why they are members, what’s in for them, don’t really identify or scan (or if they do, don't…
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