customer loyalty programs | The Point of Loyalty

Renae Trimble –a Loyalty Leader who believes people and partnerships are the power behind a loyalty program’s success

In this Loyalty Leader interview (#36) Renae Trimble – CEO at Accor Plus shares insights behind the success of the Accor Plus travel subscription program which is celebrating its 30th anniversary in 2024. An innovative initiative back in 1994, Accor Plus has adapted over time and Renae shares the past, the present and the future…

Thank you notebooklm.google.com for the Joyalty* Moments of Magic created by the audio of my joy full paper ‘The new Loyalty Program is a Joyalty* Program’. The 49 page paper with the eight planning principles and many use cases on Joyalty* Moments of Magic is now a 12 minute audio with the hosts delightfully discussing the…

(Joyalty* Moments of Magic = Your customer’s feeling of maximum joy and delight from one or a series of Moments of Magic (MoMs) delivered by your brand.) The Loyalty Leader interviews I do continue to add Joyalty* Moments of Magic! This interview (#34) with Chloe Buxton - Loyalty & Customer Engagement Specialist at Princess Polly…

I have produced a 14 minute hosted podcast of my 117 page For Love or Money™ 2024 report. What absolutely blew my mind and freaked me out was: I was not interviewed. I did not give any direction on flow, content, insights and stories. I did not edit it. Two hosts ‘US based’ reviewed my…

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