customer loyalty programs | The Point of Loyalty

How to balance the value and viability of adding partner benefits to your loyalty program

Many loyalty and rewards programs offer their members a range of benefits and rewards that can be earned and/or redeemed with external partners and their products and services. Adding an external partner and relevant benefits can sometimes be seen to be an easy way to add value to members and often the revenue opportunity can…

This is my personal collection of 12 of my favourite loyalty and rewards program learnings and insights from the past 12 months. Some have been identified from our 'For Love or Money 2018' research and others I have found from keeping an eye on the ever-changing loyalty landscape. They are not ranked nor allocated to…

The 15th of November is the one day of the year that I look forward to, not to celebrate my age, rather to analyse (and share some insights with you) which loyalty and rewards programs bother to send their 'valued' members a birthday wish, gift, some love or money. Over a 3 week period, leading…

As loyalty and rewards programs continue to improve their overall proposition and experience (For Love or Money 2018), I continue to analyse the different types of benefits that can be blended to maximise member interaction. Benefits for members are considered once a program model (company owned, partner, coalition), program type (currency of collection eg points,…

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