Tag Archives: customer loyalty programs | The Point of Loyalty - Part 2

Best-in-class loyalty and rewards programs are a blend of five benefit categories

As loyalty and rewards programs continue to improve their overall proposition and experience (For Love or Money 2018), I continue to analyse the different types of benefits that can be blended to maximise member interaction. Benefits for members are considered once a program model (company owned, partner, coalition), program type (currency of collection eg points,…
Read more

The DNA of a valuable loyalty and rewards program

I am driven by the deep desire to find a best-practice framework for designing and deploying valuable loyalty and rewards programs. I believe that 'valuable' is an outcome that every program must achieve based on balancing the two tensions of: Profitable to the business Meaningful to the member To achieve these two outcomes, I have finally developed…
Read more