Tag Archives: customer loyalty programs | The Point of Loyalty - Part 2

**Thank you, Seth Godin for Purple Cow. Page 3 “Something remarkable is worth talking about. Worth noticing.  Exceptional. New. Interesting. It’s a purple cow. Boring stuff is invisible. It’s a brown cow.” Transactionally focused loyalty programs are forgettable. Memory focused programs are remarkable. If you want a remarkable program, consider a loyalty program proposition review…

Welcome to Episode 2 of the Professor and the Practitioner mini-series with Professor Yuping Liu-Thompkins PhD, CLMPIn this episode we discuss and debate the difference between loyalty and loyalty programs and do loyalty programs work?The differences are provided and then Yuping Liu-Thompkins PhD, CLMP shares insights on why programs work including the psychology insights of…

It’s back!The Professor and The Practitioner vlogcast mini-series is back with Professor Yuping Liu-Thompkins, PhD, CLMP.I have been following Yuping Liu-Thompkins, PhD, CLMP for some years now and along with 400 or so loyalty enthusiasts, I was lucky enough to see her at the Australian Loyalty Association conference and she was one of the outstanding…

An interview by Adam Posner with Loyalty Insights Leader – Nicola Shawyer, Senior Insights Manager COTTON:ON Group (COTTON:ON & CO. Perks) This is the 32nd interview in the series on Loyalty Leaders that I continue to have the pleasure and privilege of doing. This one is a little different and is good (great) different! The Loyalty Leader in…