Tag Archives: loyalty programs | The Point of Loyalty - Part 2

(*POC = Proof of Concept) To say I have been waiting for a long time for this Loyalty Leader interview (#33) is an understatement! It has been 13 years since I met Kristy Elsworth and with transparency, I have had the privilege and delight to have worked with Kristy as a client on three loyalty…

Welcome to Episode 3 of The Professor and The Practitioner vlog mini-series with Professor Yuping Liu-Thompkins PhD, CLMP In this episode - 'Loyalty programs on the therapy couch' we discuss some of the problems with loyalty programs and provide some advice and guidance. We provide three problems each to be solved for. You can listen/ watch…

**Thank you, Seth Godin for Purple Cow. Page 3 “Something remarkable is worth talking about. Worth noticing.  Exceptional. New. Interesting. It’s a purple cow. Boring stuff is invisible. It’s a brown cow.” Transactionally focused loyalty programs are forgettable. Memory focused programs are remarkable. If you want a remarkable program, consider a loyalty program proposition review…

Welcome to Episode 2 of the Professor and the Practitioner mini-series with Professor Yuping Liu-Thompkins PhD, CLMPIn this episode we discuss and debate the difference between loyalty and loyalty programs and do loyalty programs work?The differences are provided and then Yuping Liu-Thompkins PhD, CLMP shares insights on why programs work including the psychology insights of…