Zombie = a person who has no energy, seems to act without thinking, and does not notice what is happening (Cambridge Dictionary definition). Adam Posner definition: Zombie loyalty program members = members of a program who don’t know why they are members, what’s in for them, don’t really identify or scan (or if they do, don't…
Read more
Rosie McFarlane – a Loyalty Leader who believes loyalty thrives in the beauty of a connected community
An interview by Adam Posner with Rosie McFarlane – Head of Loyalty at MECCA Brands. If you have not heard of Beauty Loop – the membership program of MECCA , then you have been hiding under a rock for way too long! A loved rewards program for many (could be million+), the Beauty Loop membership program of…
Read more
Customer service VS loyalty program^ OR customer service AND loyalty program?
A scenario recently played out in our household. A birthday. Record player wanted. A sizeable purchase (in the $100’s). Where should we get it? “I have a gift voucher for JB Hifi and I have a $10 welcome coupon from JB Hifi Perks. Let’s go there.” Did the gift voucher stimulate the decision to visit…
Read more
Do you really need a loyalty program?
A little loyalty insight for the week. Do you really need a loyalty program? I’ve received a few calls recently … “Hi Adam, we are <brand> and we need a loyalty program” Why?” I ask While this is not an exhaustive list, some of the reasons I hear are – “to retain our valuable customers,…
Read more
- 1
- 2