#loyaltyprogram | The Point of Loyalty

Are your loyalty program members in a Zombie or Zumba Zone?

Zombie = a person who has no energy, seems to act without thinking, and does not notice what is happening (Cambridge Dictionary definition). Adam Posner definition: Zombie loyalty program members = members of a program who don’t know why they are members, what’s in for them, don’t really identify or scan (or if they do, don't…

An interview by Adam Posner with Locky Wright - Loyalty and CRM Manager, ANZ Techtronic Industries (Australia) Pty Ltd – Consumer Division I’ve been looking forward to this Loyalty Leader interview (#27) with Locky, who is leading My Ryobi, the member experience program of the Ryobi Brand part of the TTI Group.With 2024 in progress,…

A little loyalty insight for the week. Do you really need a loyalty program? I’ve received a few calls recently … “Hi Adam, we are <brand> and we need a loyalty program” Why?” I ask While this is not an exhaustive list, some of the reasons I hear are – “to retain our valuable customers,…

In our latest For Love or Money 2020 customer loyalty and loyalty program research, we benchmark members activity in their loyalty programs. In 2020, 46% of members indicate they are active in all of their programs. With this n mind, we believe programs need to focus on improving the activity of their members in their…

Tag Archives: #loyaltyprogram | The Point of Loyalty

Categories