Tag Archives: #retentionprograms | The Point of Loyalty

Attention loyalty programs! Volume is for vanity, activity is for sanity

Customer loyalty research - For Love or Money 2020
In our latest For Love or Money 2020 customer loyalty and loyalty program research, we benchmark members activity in their loyalty programs. In 2020, 46% of members indicate they are active in all of their programs. With this n mind, we believe programs need to focus on improving the activity of their members in their…
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