#retentionprograms | The Point of Loyalty

Locky Wright – a Loyalty Leader powering Ryobi’s new member experience program

An interview by Adam Posner with Locky Wright - Loyalty and CRM Manager, ANZ Techtronic Industries (Australia) Pty Ltd – Consumer Division I’ve been looking forward to this Loyalty Leader interview (#27) with Locky, who is leading My Ryobi, the member experience program of the Ryobi Brand part of the TTI Group.With 2024 in progress,…

A scenario recently played out in our household. A birthday. Record player wanted. A sizeable purchase (in the $100’s). Where should we get it? “I have a gift voucher for JB Hifi and I have a $10 welcome coupon from JB Hifi Perks. Let’s go there.” Did the gift voucher stimulate the decision to visit…

In our latest For Love or Money 2020 customer loyalty and loyalty program research, we benchmark members activity in their loyalty programs. In 2020, 46% of members indicate they are active in all of their programs. With this n mind, we believe programs need to focus on improving the activity of their members in their…

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