Retain the best. Grow the rest.
Do you want to design a new program?
Do you want to revitalise and future - proof an existing program?
"Working with Adam has opened our eyes to the unexpectedly huge world of loyalty. He has helped us to discover exactly what we want to get out of our loyalty program and how it can enhance our customers experience with our brand." Kate Save - CEO & Founder | Be Fit Food
Loyalty strategy and leadership alignment
Build your program strategy with leadership & team alignment on program vision, goals and measures of success
Design a distinctive and unique program proposition
Design a program structure with a differentiated and distinctive proposition utilising our proprietary Five Blend of Benefits model to move your members from transactional to emotional connections
Member and non-member research + Data Analytics = deeper loyalty insights to support strategy
Assess customer behaviour data for insights, combined with member & non-member research based on benchmarks from our ongoing For Love or Money™ studies
Evaluate the value and viability of program partners
Access our proprietary program partner evaluation model for revenue gain and member value-add
Identify the required loyalty technology
Identify and evaluate technology partners for the required program strategy and structure
Do you want to revitalise and future - proof an existing program?
What’s the problem with your program?
Identify the gaps and opportunities with your existing program with our 37-point future-proof diagnostic
Avoid the risks of changing a program structure
Evaluate the risk of changing a program with our unique risk mitigation model to identify the impact of loyalty program changes to the business and members
Build a team of loyalty champions
Develop a loyalty champion strategy and action plan to gain alignment, excitement and commitment
Assess your program's financial viability
Build a program financial model based on the program structure and member behaviour to deliver a positive Return on Loyalty investment
Avoid program failure with our Failure Factors Risk Mitigation
We've identified up to 17 failure factors to provide our clients with a Failure Factor Risk Mitigation Model and action plan to avoid the death of a program (dramatic but realistic).
Other loyalty services
Ongoing loyalty mentoring
Supporting loyalty teams for ongoing program optimisation
Speaking, keynotes and tailored workshops
Tailored topics to educate and inspire participants on the power of loyalty and rewards programs
Bespoke Industry loyalty research
Tailored industry research on customer loyalty