The Point of Loyalty

How GuildSuper is using a cash-back rewards program to crack the Superannuation engagement code.

An interview with Todd Johnson – GuildSuper Head of Strategy and New Markets (Guild Trustee Services manage GuildSuper and Childcare Super) In my annual review of loyalty program insights (A collection of 12 loyalty program insights from 12 months of 2018), I briefly mentioned how GuildSuper recently launched SUPERSUPER a shopping rewards program (shop-and-save) that gives…

This is my personal collection of 12 of my favourite loyalty and rewards program learnings and insights from the past 12 months. Some have been identified from our 'For Love or Money 2018' research and others I have found from keeping an eye on the ever-changing loyalty landscape. They are not ranked nor allocated to…

27 emails and $168 dollars of happy birthday gifts from my rewards programs

The 15th of November is the one day of the year that I look forward to, not to celebrate my age, rather to analyse (and share some insights with you) which loyalty and rewards programs bother to send their 'valued' members a birthday wish, gift, some love or money. Over a 3 week period, leading…

As loyalty and rewards programs continue to improve their overall proposition and experience (For Love or Money 2018), I continue to analyse the different types of benefits that can be blended to maximise member interaction. Benefits for members are considered once a program model (company owned, partner, coalition), program type (currency of collection eg points,…

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How GuildSuper is using a cash-back rewards program to crack the Superannuation engagement code.

A collection of 12 loyalty program insights from 12 months of 2018

27 emails and $168 dollars of happy birthday gifts from my rewards programs

Best-in-class loyalty and rewards programs are a blend of five benefit categories

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