What’s the point? Ideas, insights and interviews

  • The story of your loyalty program
    The story of your loyalty program
    February 11, 2026
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  • What’s the common thread that holds together Delighters, Legends & J*MoMs?
    What’s the common thread that holds together Delighters, Legends & J*MoMs?
    January 21, 2026
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  • the seven zones of loyalty program performance
    Let your loyalty program rise and shine
    January 17, 2026
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  • 63 Joyalty* Moments of Magic
    63 Joyalty* Moments of Magic
    December 5, 2025
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  • What do members want when exchanging their data with loyalty programs?
    What do members want when exchanging their data with loyalty programs?
    November 21, 2025
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  • The Nine Currencies of Collection© loyalty program members care about
    The Nine Currencies of Collection© loyalty program members care about
    September 8, 2025
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What's the point? Ideas, insights and interviews