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Loyalty Leader Miranda Bliss sharing valuable lessons from designing and launching Adore Beauty’s loyalty program in 2021 An interview with Miranda Bliss - Loyalty and Retention Manager of Adore Beauty My series of articles on ‘Loyalty Leaders’ continues with a fascinating interview I had with Miranda Bliss – Loyalty and Retention Manager of Adore Beauty.…

When designing a loyalty or rewards program proposition, with the goal of moving members from a transactional interaction to an emotional connection, consider these five currencies: Money – “Show me the money”Memory – “Add moments of magic to my life”Time – “Make life easy for me”Me – “Show me you know me”Us – “Connect me…

This line leads to a lunchtime foodary in the suburbs of Melbourne. Out of lockdown and restrictions (eg take-away only), the line can extend for 25 metres plus (with some social spacing) every day. The service is speedy and so the wait time is not too bad considering all you need is a mobile device…

“We want Prime to be such good value you’d be irresponsible NOT to be a member”Jeff Bezos in his letter to Amazon shareholders following the 2015 fiscal year[1] Belief from the leader This statement in my view is the most powerful proof point of belief a CEO has in their member program (aka loyalty program,…