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The Loyalty Peak

The Loyalty Peak
We’ve been researching the meaning of ‘loyalty to a brand’ from a consumers’ point of view for the past 6 years in the For Love or Money™ research study. The same 11 dimensions of loyalty have been used and tracked to understand the consumers’ view of loyalty to a brand (broadly). The reason for this…
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Loyalty program member activity – up we go!

Loyalty Program activity - For Love or Money 2022
For nine years we have been measuring loyalty program member activity in the For Love or Money™​ loyalty program research study. in the 2022 For Love or Money™ study I was happy (and a little relieved) to see the slight increase in loyalty program member activity, although there is still plenty of room for growth.…
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Loyalty research – For Love or Money™ 2022 on Let’s Talk Loyalty

Let's Talk Loyalty and For Love or Money
In episode 219 of Let's Talk Loyalty, Adam Posner joins Paula Thomas to discuss some of the many insights in the latest For Love or Money™ 2022  customer loyalty and loyalty program research report. Adam explains key insights from his research and discusses what compels consumers to join a loyalty program and the "3 Bs"…
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