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Are your customers loyal to a T? It might seem like a play on the word with a letter as the springboard, however when spoken out aloud it is also a question worth asking and answering. Loyal.T: Loyal to a Transaction Loyal to a Transaction is the base state of customer loyalty. It is an…

Loyalty is not a program. What is loyalty? Before working out which of the Four Archetypes your customers belong to, let’s  define what loyalty is to a brand - beyond enrolling in a loyalty program. Why? When you have clarity and alignment in your business on what loyalty to your brand/business is, you will then have…

As you enter the last quarter of 2021 and you are looking for ways to improve your loyalty program by either tweaking the edges or make substantial changes, you can Review the data and insights your program revealsResearch your members' points of view ANDTake a wider, external consumers’ perspective The For Love or Money™ 2021 –…

This article and the insights provided are for those brands, with no loyalty program who are not convinced a loyalty program is right for their business and for their customers. For context, my definition of a loyalty program is A defined structure of ongoing benefits, rewards and recognition toenhance your customer’s life (financially & emotionally)…in…