What’s the point? Ideas, insights and interviews

A loyalty program is more than a program. It’s a reflection of the brand’s DNA.

Jacqui Solly – a loyalty leader with heart

Lifting loyalty programs out of the clutter of conformity

Paul Wallace – a Loyalty Leader delivering a digital first customer loyalty experience with elegant simplicity

Loyalty programs – let’s go back to being brilliant at the basics

Roz Travers-Hucker – a Loyalty Leader delivering comprehensive business intelligence and growth actions from loyalty program data