Blog

Axe the tax of customer acquisition

Axe the tax of customer acquisition
This is a slightly adapted quote from an original I heard or read and cannot find to give it the attribution it deserves. (If anyone can find the original, please let me know) It makes a powerful point. Brands should place more focus on the abundance of value their existing customers can provide. It highlights…
Read more

Is your loyalty program financial ecosystem healthy, wealthy, and wise?

Is your loyalty program financial ecosystem healthy, wealthy, and wise?
As we hop, skip and jump (hopefully not crawl) into 2022, there is a feeling of urgency and commitment coming from loyalty program managers to make their programs more financially sustainable and viable. For me, this is a priority for every program I work with. Zone One of the Seven Zones of Loyalty Program Performance…
Read more

Is your loyalty program financially fit for 2022 (and beyond)?

Is your loyalty program financially fit for 2022 (and beyond)?
Loyalty programs of all shapes and sizes have been operating for decades and are universally present in many categories of business. In some cases, they have become profitable and sustainable businesses in themselves (some airlines and coalition programs), separate to their original ‘host’ business or have been used to raise capital for their host business.…
Read more

Launching a loyalty program with a higher purpose

Loyalty leader Mark Stemp shares valuable lessons from launching G8 Education’s innovative loyalty program Childcare Saver An interview with Mark Stemp: Business Lead – Loyalty at G8 Education My series of articles on ‘Loyalty Leaders’ continues with an interview with Mark Stemp (Business Lead – Loyalty at G8 Education) and one I have been looking…
Read more