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How is your loyalty program personalisation performing?

For loyalty programs, collecting data to gain a deeper understanding of customer behaviour is one of the primary goals of a program. Using the data collected for personalised communication in order to change a behaviour, is also a goal of a program. The four-pillars of loyalty program personalisation In the For Love or MoneyTM 2020…
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Do loyalty programs add to the overall brand experience?

The 8th annual Australian customer loyalty and loyalty program research study For Love or Money 2020 reveals for the first-time more than two-thirds (68%) of loyalty program members agree programs they are a member of enhance their experience with the brand or business and even more so for Gen Z and Gen Y (76% and 77% respectively). While…
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Now available: Loyalty research – For Love or Money™ 2020

The 8th annual Australian customer loyalty and loyalty program research studyFor Love or Money™ 2020 is now available. It reveals for the first-time loyalty program members’ view on life-improving ways to be rewarded by programs. That's only one of many new insights revealed. Here are some of the others: A loyalty program’s influence on three…
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Soon to be released: For Love or Money 2020 – Australian edition

The 8th annual Australian customer loyalty and loyalty program research study For Love or Money 2020 will be released later in May 2020. It reveals for the first-time loyalty program members’ view on life-improving ways to be rewarded by programs. That's only one of many new insights revealed in the For Love or Money 2020 Australian research…
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