Retain the Best. Grow the Rest.
Advising brands how to build thriving customer loyalty and rewards program assets.
Profitable and sustainable for your business; meaningful and desirable for your members, with belief and buy-in by your team
Retain the best. Grow the rest.
"No matter what challenge , opportunity or stage you are at with your Loyalty / Rewards Program, I am excited to recommend Adam as a true professional and expert like no one else in the field" Kristy Elsworth - Bakers Delight
For Love or Money™ - insights on customer loyalty and loyalty programs
"Congratulations on the publication of For Love or Money. For Australian loyalty marketers it's by far the most valuable annual customer study." Phil Hawkins - Head of Loyalty Operations - flybuys
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About us
What's The Point of Loyalty?
- The 'point of loyalty' is retain your best customers and grow the rest.
- The Point of Loyalty is a strategic customer retention and loyalty consultancy dedicated to driving profitable business growth from existing customers through best-in-class loyalty and rewards program.