The Point of Loyalty | Retain the Best. Grow the Rest.

'For Love or Money 2018'
Now Available

For Love Or Money 2018: Complimentary Executive Summary

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For Love or Money 2018: Full 90+ page in-depth report

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For Love Or Money 2017: Customer Loyalty – The Marketers’ Point Of View; Complimentary Executive Summary

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For Love Or Money 2017: Customer Loyalty – The Marketers’ Point Of View; Full 40 Page Detailed Report

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Bakers Delight
To whom it may concern, I cannot recommend Adam Posner highly enough as…
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Be Fit Food
‘Working with Adam has opened our eyes to the unexpectedly huge world of…
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For Love or Money 2018
‘I look forward to the For Love Or Money research study every year,…
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About

What’s THE POINT OF LOYALTY? Two answers to the one question.

The “point of loyalty” is to retain your best customers and grow the rest.
The Point of Loyalty is a strategic customer loyalty and loyalty program consultancy dedicated to driving profitable business growth from existing customers through best-in-class loyalty programs.

Services

Customer retention and loyalty program strategy; Loyalty program research; Loyalty program technology and vendor assessment; Loyalty program mentoring; Customer loyalty and loyalty program keynote speaking.

LOYALTY RESEARCH

We have commissioned and authored 6 of Australia’s most in-depth research studies on customer loyalty and loyalty programs - 'For Love or Money' 2018, 2017, 2016, 2015 and 2013 and 'Share the Love' 2014.

We have researched and identified insights to build the value and viability of loyalty programs for clients such as Bonds, G8 Education, BIG4 Holiday Parks, Tabcorp - TAB Rewards, Milwaukee Tools, RSEA Safety Stores, WellPlayed Golf Consultancy and Advantage Pharmacies.

CLIENTS

Clients

We have designed, developed and deployed the customer loyalty, rewards & recognition strategies and loyalty programs, loyalty program insight research as well as loyalty program mentoring for Bonds (Hanes Australasia), Forever New Fashion, Bed, Bath 'n Table, Advantage Pharmacy Group, RSL VIC, BIG4 Holiday Parks, MCC, Choice Hotel Group, RSEA Safety Stores, Tabcorp, Milwaukee Tools, Westpac Group and EZToken Rewards - Australia's first blockchain coalition cryptocurrency rewards program.