Advising brands how to build thriving customer loyalty and rewards program assets.

Profitable and sustainable for your business; meaningful and desirable for your members, with belief and buy-in by your team

Retain the best. Grow the rest.

"No matter what challenge , opportunity or stage you are at with your Loyalty / Rewards Program, I am excited to recommend Adam as a true professional and expert like no one else in the field" Kristy Elsworth - Bakers Delight

For Love or Money™ - insights on customer loyalty and loyalty programs

for love or money 2020

"Congratulations on the publication of For Love or Money. For Australian loyalty marketers it's by far the most valuable annual customer study." Phil Hawkins - Head of Loyalty Operations - flybuys

As seen and heard in the media


About us

What's The Point of Loyalty?

  1. The 'point of loyalty' is retain your best customers and grow the rest.
  2. The Point of Loyalty is a strategic customer retention and loyalty consultancy dedicated to driving profitable business growth from existing customers through best-in-class loyalty and rewards program.

Services to support your loyalty requirements