Lifting loyalty and rewards programs out of the "sea of sameness".

Profitable and sustainable for your business, meaningful and desirable for your members, with belief and buy-in by your team

Retain the best. Grow the rest.

"No matter what challenge , opportunity or stage you are at with your Loyalty / Rewards Program, I am excited to recommend Adam as a true professional and expert like no one else in the field." Kristy Elsworth - Bakers Delight

"I worked closely with Adam over a period of 5 months defining the strategy for the new Baby Bunting Loyalty program.  Adam has a wealth of knowledge in the Loyalty space and his proprietary models and frameworks helped us define what we believe is the best program for our business and our customers.  Adam was a great to work with, he’s not afraid to challenge the status quo but also brings a fun and engaging energy into the process.  His passion for loyalty and enthusiasm to deliver a best in class loyalty program is evident in everything he does." Yvette Gotfredsen - Baby Bunting


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For Love or Money™ 2022 - insights on customer loyalty and loyalty programs

"Adam's For Love or Money™ research report (and engaging presentation), has been providing IKEA with valuable loyalty consumer insights for the past four years. He not only gives us a good overview of consumer expectations in the loyalty space but inspires tangible actions that have helped us improve the IKEA Family loyalty program each year". Kirsten Hasler - Customer Engagement & Loyalty Manager, IKEA Australia

"The For Love or Money™ 2022 report, has provided a number of valuable insights for our business across a range of areas of loyalty, including behaviour, preferences and trends. These are important to stay across, knowing what is on the horizon in our business". Sarah McCullough - Loyalty and Membership Manager: The Lottery Corporation

"In this year’s 2022 report, Adam again demystifies what loyalty is and is not. I particularly find the section on “Six currencies loyalty members care about” to be immensely insightful. While the report is based on the Australian market, I strongly recommend any loyalty practitioner from any market to read it. It provides an excellent framework in designing and operating a loyalty program that will be, well, out of the sea of sameness." Henry Christian - Head of Brand and Engagement: GoTo Group Loyalty

The For Love or Money™ 2021 research is another fantastic publication from Adam. Great to see the comparisons over the years, as well as the new content on the most important moments of a member's experience. Looking forward to seeing the trend in the years to come. Valuable insights no matter where you're at on your loyalty journey” Jobeth Harvey - Loyalty and Wine Club Manager: Vinomofo

"Congratulations on the publication of For Love or Money. For Australian loyalty marketers it's by far the most valuable annual customer study." Phil Hawkins - Head of Loyalty Operations: flybuys

"For Love or Money™ 2020 was a very engaging presentation. I invited the sales leaders and the overall Marketing leaders to attend and it was well received. More engagement from the business to help me bring our program to life!" Wendy Villarosa - Customer Engagement and Loyalty Manager, Marketing: IKEA Retail Australia

"The annual For Love or Money™ report is the go-to reference for loyalty professionals in Australia and New Zealand. While its consistency helps understand trends over time, it also helpfully evolves to cover emerging topics. We eagerly await its publication every year" Olivier Mineau - General Manager, Commercial and Partnerships: Woolworths Everyday Rewards 

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About us

What's The Point of Loyalty?

  1. The 'point of loyalty' is retain your best customers and grow the rest.
  2. The Point of Loyalty is a strategic customer loyalty consultancy helping brands create more value from the abundance of their existing customers, with thriving customer loyalty assets.

Services to support your loyalty requirements