The Point of Loyalty

‘For Love or Money 2018’
Now available

For Love Or Money 2018: Complimentary Executive Summary

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For Love or Money 2018: Full 90+ page in-depth report

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For Love Or Money 2017: Customer Loyalty – The Marketers’ Point Of View; Complimentary Executive Summary

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For Love Or Money 2017: Customer Loyalty – The Marketers’ Point Of View; Full 40 Page Detailed Report

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For Love or Money 2018
Congratulations Adam Posner on today's publication of For Love or Money 2018. For…
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Andrew Mackie
Bed Bath N’ Table engaged Directivity (Adam Posner) to help navigate our business…
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Shannon Kerr
Shannon Kerr, Group Marketing & Operations Manager Instigo Pharmacy Group
Adam Posner was a well prepared and enthusiastic presenter at our recent pharmacy…
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About

What’s THE POINT OF LOYALTY? Two answers to the one question.

The “point of loyalty” is to retain your best customers and grow the rest.
The Point of Loyalty is a strategic loyalty consultancy dedicated to driving profitable business growth from existing customers through customer loyalty and customer retention.

Services

Customer retention and loyalty program strategy; Loyalty research; Loyalty Technology and Vendor Assessment; Loyalty program mentoring; Customer loyalty keynote speaking

LOYALTY RESEARCH

We have commissioned and authored 5 of Australia’s largest research studies on loyalty programs - 'For Love or Money' 2017, 2016, 2015 and 2013 and 'Share the Love' 2014) .

We have researched and identified insights to build the value and viability of loyalty programs for clients such as BIG4 Holiday Parks, Tabcorp - TAB Rewards, Milwaukee Tools, RSEA Safety Stores, WellPlayed Golf Consultancy and Pharmore Pharmacies

CLIENTS

Clients

We have designed and deployed the customer loyalty, retention, customer insight research and strategic marketing initiatives for BlueScope, Westpac Group, Ansell, Pearson, Quest Hotels Apartments, Mt Buller, Global Beauty Group, RSEA Safety Stores, Chemplus, Horseland, RSL Vic, KnowItall Loyalty, Bakers Delight, RAA, Tabcorp, Big 4 Holiday parks, MCC, Early Settler and Milwaukee Tools