The Point of Loyalty

“The lighthouse of customer loyalty and retention” Find Out More

For love or money 2017 Complimentary Executive Summary

Cam Davies
Cam Davies, General Manager Sales and Marketing - BIG4 Holiday Parks
Adam has been a tremendous resource for BIG4 Holiday Parks as we looked…
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Matt Taylor
Matt Taylor, General Manager, Marketing, Choice Hotels Asia-Pac
I engaged Adam to work with our business and franchisees to drive increased…
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Kate Peddie
Kate Peddie, Marketing Manager – Horseland
We were a little overwhelmed with where to start we already had a…
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About

What’s THE POINT OF LOYALTY? Two answers to the one question.

The “point of loyalty” is to retain your best customers and grow the rest.
The Point of Loyalty is a strategic loyalty consultancy dedicated to driving profitable business growth from existing customers through customer loyalty and customer retention.

Services

Customer retention and loyalty program strategy; Loyalty research; Loyalty Technology and Vendor Assessment; Loyalty program mentoring; Customer loyalty keynote speaking

LOYALTY RESEARCH

We have commissioned and authored 5 of Australia’s largest research studies on loyalty programs - 'For Love or Money' 2017, 2016, 2015 and 2013 and 'Share the Love' 2014) .

We have researched and identified insights to build the value and viability of loyalty programs for clients such as BIG4 Holiday Parks, Tabcorp - TAB Rewards, Milwaukee Tools, RSEA Safety Stores, WellPlayed Golf Consultancy and Pharmore Pharmacies

CLIENTS

Clients

We have designed and deployed the customer loyalty, retention, customer insight research and strategic marketing initiatives for BlueScope, Westpac Group, Ansell, Pearson, Quest Hotels Apartments, Mt Buller, Global Beauty Group, RSEA Safety Stores, Chemplus, Horseland, RSL Vic, KnowItall Loyalty, Bakers Delight, RAA, Tabcorp, Big 4 Holiday parks, MCC, Early Settler and Milwaukee Tools