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Customer loyalty
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Insights from the blog

It’s never too late to launch a loyalty program!

07.04.2021

It’s never too late to launch a loyalty program!

Moving members from transactional to emotional connections. The five currencies of best-in-class loyalty programs.

14.03.2021

Moving members from transactional to emotional connections. The five currencies of best-in-class loyalty programs.

The line of loyalty

02.03.2021

The line of loyalty

The powerful promise of Amazon Prime

08.02.2021

The powerful promise of Amazon Prime

A recipe for a delicious customer loyalty cake

06.01.2021

A recipe for a delicious customer loyalty cake

Loyalty Leader Renae Trimble – A passionate loyalty veteran, leading the ALL – Accor Live Limitless loyalty program team, serving over 5 million members in the Pacific Region

16.12.2020

Loyalty Leader Renae Trimble – A passionate loyalty veteran, leading the ALL – Accor Live Limitless loyalty program team, serving over 5 million members in the Pacific Region

2021 loyalty predictions

09.12.2020

2021 loyalty predictions

Give your business the gift that keeps on giving

06.12.2020

Give your business the gift that keeps on giving

The Loyalty Webinar: Insights + Strategy = Increased Member Activity

27.11.2020

The Loyalty Webinar: Insights + Strategy = Increased Member Activity

Shine a light on loyalty in 2021

04.11.2020

Shine a light on loyalty in 2021

Commitment to loyalty as a strategic imperative – here’s proof

29.10.2020

Commitment to loyalty as a strategic imperative – here’s proof

Dear loyalty program…

21.10.2020

Dear loyalty program…

Delivering a box of loyalty

20.09.2020

Delivering a box of loyalty

Loyalty programs – please rise above the points and perks and solve a customer problem

05.09.2020

Loyalty programs – please rise above the points and perks and solve a customer problem

Before, during and after reward redemption – three moments to leverage loyalty program success

18.08.2020

Before, during and after reward redemption – three moments to leverage loyalty program success

Review and revitalise your loyalty program’s six zones of performance for the new reality

08.08.2020

Review and revitalise your loyalty program’s six zones of performance for the new reality

The Loyalty Model: Which of these Four Loyalty Archetypes do your customers belong to?

02.08.2020

The Loyalty Model: Which of these Four Loyalty Archetypes do your customers belong to?

Now’s the time to recognise and reward your customers with surprise and delight

27.07.2020

Now’s the time to recognise and reward your customers with surprise and delight

Brands selling through a reseller channel – do you really know your end customer?

17.07.2020

Brands selling through a reseller channel – do you really know your end customer?

Buy Now Pay Later (BNPL) brands adding loyalty programs to differentiate

11.07.2020

Buy Now Pay Later (BNPL) brands adding loyalty programs to differentiate

25 findings and insights (some hints) from For Love or Money™ 2020

06.07.2020

25 findings and insights (some hints) from For Love or Money™ 2020

Calculating the cost of lost customer loyalty

05.07.2020

Calculating the cost of lost customer loyalty

BP Rewards covers all bases – a loyalty card, an app and 3 ways to be rewarded

30.06.2020

BP Rewards covers all bases – a loyalty card, an app and 3 ways to be rewarded

Lift your loyalty program from the sea of sameness

28.06.2020

Lift your loyalty program from the sea of sameness

Are you solving a customer pain point or problem with your loyalty program?

22.06.2020

Are you solving a customer pain point or problem with your loyalty program?

Do you really need a loyalty program?

14.06.2020

Do you really need a loyalty program?

Attention loyalty programs! Volume is for vanity, activity is for sanity

11.06.2020

Attention loyalty programs! Volume is for vanity, activity is for sanity

Joyalty

11.06.2020

Joyalty

Loyalty is not a program. What is loyalty? (video)

11.06.2020

Loyalty is not a program. What is loyalty? (video)

How is your loyalty program personalisation performing?

28.05.2020

How is your loyalty program personalisation performing?

17.05.2020

Do loyalty programs add to the overall brand experience?

Now available: Loyalty research – For Love or Money™ 2020

11.05.2020

Now available: Loyalty research – For Love or Money™ 2020

Soon to be released: For Love or Money 2020 – Australian edition

07.05.2020

Soon to be released: For Love or Money 2020 – Australian edition

A data analyst and a behavioural psychologist walk into a bar…

02.05.2020

A data analyst and a behavioural psychologist walk into a bar…

Loyalty Leader Lizzy Ryley – Laser focused on delivering New Zealand’s Fly Buys into the heads, hearts and hands of 2.8 million Kiwis

25.04.2020

Loyalty Leader Lizzy Ryley – Laser focused on delivering New Zealand’s Fly Buys into the heads, hearts and hands of 2.8 million Kiwis

Take three steps to refresh & reposition your loyalty program for the new reality

17.04.2020

Take three steps to refresh & reposition your loyalty program for the new reality

119 customer loyalty ideas to beat COVID-19

10.04.2020

119 customer loyalty ideas to beat COVID-19

16.03.2020

Loyalty Leader Elisse Jones – passionately powering up loyalty for Total Tools

Loyalty Program managers: Here are seven ideas for tough times

10.03.2020

Loyalty Program managers: Here are seven ideas for tough times

How to mitigate the risks of 13 loyalty program failure factors

10.02.2020

How to mitigate the risks of 13 loyalty program failure factors

Joyalty. One word says it all.

21.01.2020

Joyalty. One word says it all.

The cost of lost customer loyalty

05.12.2019

The cost of lost customer loyalty

Loyalty is red.

27.11.2019

Loyalty is red.

Loyalty programs: 2019 look back & learn vs 2020 look ahead & be brave

21.11.2019

Loyalty programs: 2019 look back & learn vs 2020 look ahead & be brave

For loyalty programs to thrive, we need to build thriving loyalty programs

20.10.2019

For loyalty programs to thrive, we need to build thriving loyalty programs

Which loyalty program structures and benefits do members prefer?

01.10.2019

Which loyalty program structures and benefits do members prefer?

The ACCC review of loyalty programs (‘schemes’ …ouch!)

12.09.2019

The ACCC review of loyalty programs (‘schemes’ …ouch!)

AIA Vitality: It’s not a loyalty program – it’s a science-backed wellness program with incentives and rewards

15.08.2019

AIA Vitality: It’s not a loyalty program – it’s a science-backed wellness program with incentives and rewards

Subscription guilt – myth or reality?

29.07.2019

Subscription guilt – myth or reality?

Two issues impacting the value and viability of loyalty programs

07.07.2019

Two issues impacting the value and viability of loyalty programs

Loyalty research – For Love or Money 2019 (released this June)

03.06.2019

Loyalty research – For Love or Money 2019 (released this June)

The Points Whisperer™ (shhhh…)

27.04.2019

The Points Whisperer™ (shhhh…)

Subscribe here, subscribe there, subscribe everywhere

17.04.2019

Subscribe here, subscribe there, subscribe everywhere

Aussie, Aussie, Aussie…oi…this lady loves loyalty!

10.04.2019

Aussie, Aussie, Aussie…oi…this lady loves loyalty!

The ‘loyalty’ luck of the Irish

27.03.2019

The ‘loyalty’ luck of the Irish

26 years of living (and loving) the loyalty program landscape

18.02.2019

26 years of living (and loving) the loyalty program landscape

The other side of the rope

05.02.2019

The other side of the rope

How to balance the value and viability of adding partner benefits to your loyalty program

28.01.2019

How to balance the value and viability of adding partner benefits to your loyalty program

Will your loyalty program fortune be realised in 2019?

01.01.2019

Will your loyalty program fortune be realised in 2019?

How GuildSuper is using a cash-back rewards program to crack the Superannuation engagement code.

13.12.2018

How GuildSuper is using a cash-back rewards program to crack the Superannuation engagement code.

A collection of 12 loyalty program insights from 12 months of 2018

04.12.2018

A collection of 12 loyalty program insights from 12 months of 2018

27 emails and $168 dollars of happy birthday gifts from my rewards programs

19.11.2018

27 emails and $168 dollars of happy birthday gifts from my rewards programs

Best-in-class loyalty and rewards programs are a blend of five benefit categories

30.10.2018

Best-in-class loyalty and rewards programs are a blend of five benefit categories

The DNA of a valuable loyalty and rewards program

02.10.2018

The DNA of a valuable loyalty and rewards program

How to find the “X” factor in your customer loyalty or rewards program

26.09.2018

How to find the “X” factor in your customer loyalty or rewards program

Is your loyalty program ready for a paid subscription level?

06.09.2018

Is your loyalty program ready for a paid subscription level?

Five insights from joining 39 loyalty & rewards programs in-store

20.08.2018

Five insights from joining 39 loyalty & rewards programs in-store

Leading loyalty programs beyond breaking point.

25.07.2018

Leading loyalty programs beyond breaking point.

Loyalty programs and crytpocurrency – research reveals an insight, the reality is more rewarding

01.07.2018

Loyalty programs and crytpocurrency – research reveals an insight, the reality is more rewarding

Is loyalty program data being used to enhance members’ shopping experience or invade their privacy?

28.06.2018

Is loyalty program data being used to enhance members’ shopping experience or invade their privacy?

Australian Millennials keen on cryptocurrency instead of loyalty points

16.06.2018

Australian Millennials keen on cryptocurrency instead of loyalty points

Saving loyalty programs from extinction

12.03.2018

Saving loyalty programs from extinction

How do marketers measure the success of their customer loyalty strategies?

08.02.2018

How do marketers measure the success of their customer loyalty strategies?

What does it take for your organisation to be a leader in customer loyalty?

30.01.2018

What does it take for your organisation to be a leader in customer loyalty?

Loyalty programs, blockchain and cryptocurrency – where’s the opportunity?

25.01.2018

Loyalty programs, blockchain and cryptocurrency – where’s the opportunity?

What a European Vacation taught me about loyalty programs and memorable moments

22.01.2018

What a European Vacation taught me about loyalty programs and memorable moments

Customer loyalty – the marketers’ point of view

07.12.2017

Customer loyalty – the marketers’ point of view

Do ‘refer-a-friend’ initiatives work? Four factors to consider

28.11.2017

Do ‘refer-a-friend’ initiatives work? Four factors to consider

Snap out of the loyalty program sea of sameness

14.11.2017

Snap out of the loyalty program sea of sameness

Is it worth adding a paid subscription membership level to your loyalty program?

03.11.2017

Is it worth adding a paid subscription membership level to your loyalty program?

Is an email address worth some cake?

31.10.2017

Is an email address worth some cake?

Behaviours and beliefs that impact the two tensions of a valuable loyalty program.

15.10.2017

Behaviours and beliefs that impact the two tensions of a valuable loyalty program.

Move your mindset from ‘be Amazon ready’ to ‘be Amazing now’!

12.10.2017

Move your mindset from ‘be Amazon ready’ to ‘be Amazing now’!

13 reasons for loyalty program defection

01.10.2017

13 reasons for loyalty program defection

Are loyalty programs improving their benefits for members?

28.08.2017

Are loyalty programs improving their benefits for members?

Actions leading to loyalty, the consumers’ point of view

13.08.2017

Actions leading to loyalty, the consumers’ point of view

The 24 SPV ingredients to loyalty program success

01.08.2017

The 24 SPV ingredients to loyalty program success

Which two indicators of loyalty program interaction are improving?

25.07.2017

Which two indicators of loyalty program interaction are improving?

The 3 motivations to join a loyalty program and their financial impact

17.07.2017

The 3 motivations to join a loyalty program and their financial impact

Australians’ attitude and engagement with loyalty programs is getting stronger

09.07.2017

Australians’ attitude and engagement with loyalty programs is getting stronger

Understanding loyalty to invest in loyalty

02.07.2017

Understanding loyalty to invest in loyalty

The line of loyalty

17.06.2017

The line of loyalty

For the first 90 days of 2017, did your loyalty program achieve its metrics of success?

07.04.2017

For the first 90 days of 2017, did your loyalty program achieve its metrics of success?

Millennials and loyalty programs – do they care?

06.03.2017

Millennials and loyalty programs – do they care?

From honeymoon to “moneymoon” – why the first 90 days to on-board new loyalty program members is so important

27.02.2017

From honeymoon to “moneymoon” – why the first 90 days to on-board new loyalty program members is so important

Why are brands bothering to revitalise their loyalty and rewards programs (some are even starting new ones)

16.02.2017

Why are brands bothering to revitalise their loyalty and rewards programs (some are even starting new ones)

To simplify your loyalty and rewards program take a look at the terms and conditions

06.02.2017

To simplify your loyalty and rewards program take a look at the terms and conditions

Reducing the friction points in loyalty programs. Start with Simple.

30.01.2017

Reducing the friction points in loyalty programs. Start with Simple.

it’s not one, three or five. It’s nine steps to developing a valuable loyalty program (and it’s not just theory).

16.12.2016

it’s not one, three or five. It’s nine steps to developing a valuable loyalty program (and it’s not just theory).

Does your team love your loyalty program? Here are three strategies to help

13.11.2016

Does your team love your loyalty program? Here are three strategies to help

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Home
COVID-19 Loyalty ideas
Loyalty services
For Love or Money™
About us
Contact us

Home
COVID-19 Loyalty ideas
Loyalty services
For Love or Money™
About us
Contact us