A little personally written note is one of those Joyalty™ Moments of Magic that make an impact.
I’ve noticed these two on Linked In (thank you Tiffany English and Limbanazo Kapindula for sharing) from Qantas with different messages and tone.
One relates to achieving a status. It is data driven.
The other relates to the beauty of human empathy and caring.
Both have emotional impact, to different degrees.
Both are still personal and relevant.
Both are shared.
What is Joyalty™ ?
“Your customer’s feeling of maximum joy and delight from one or a series of Moments of Magic (JMoMs) delivered by your brand.”
We need a pandemic of joy (Deepak Chopra).
