Joyalty*
*A word I found in the book Brand Currency by Steve Susi.
I loved it so much (for obvious reasons), I have borrowed it and redefined it to bring new meaning to loyalty programs and to inspire loyalty program managers to add a Joyalty* Program to their Loyalty Program!
For those brands who choose not to have a loyalty program, consider a Joyalty* Program instead.
To find out more about Joyalty* Programs request our FREE purple paper on 'The new Loyalty Program is a Joyalty* Program' by emailing adam@thepointofloyalty.com.au