How?
With a personalised presentation of member insights from the 14th edition and 2026 For Love or Money™ customer loyalty and loyalty program research.
I have been presenting the insights from the report to a range of brands with loyalty programs and their wider teams of brand, loyalty, crm, analytics and tech this year.
Based on questions, discussions and feedback the most impactful insights to pressure test your loyalty program are (6 of 10):
#1. Is your loyalty program moving from identification to identity?
This does not mean identity as a data point or unique number, it means identity as to “Who am I?”, “What do I stand for?” and “Where do I belong?”.
While programs optimising for purchases remains important, evolving to anchor attachment through identity is on the agenda for the next generation of loyalty programs.
#2. What is the impact of your loyalty program on the brand experience?
Do your members agree that being a member of your program enhances their overall experience with your brand?
#3. The Loyalty Program Experience Index SPVX™
If your loyalty program is one of the 131 programs scored, I will share a deeper analysis of your ratings of how Simple, Personal and Valuable your program is.
#4. Is your program proposition leveraging the nine Currencies of Collection loyalty program members care about?
We will pressure test your loyalty program proposition to find the diamonds among the Nine Currencies of Collection loyalty program members care about.
#5. Loyalty programs and the impact (or not) of personalisation.
Arguably the most controversial insight from the report is the fact that “loyalty programs are data rich but relevance poor”.
We will discuss the utility of personalisation and how your personalisation is performing.
#6. Are you leveraging nine psychology levers to influence member engagement?
Challenge your program’s effectiveness across nine psychology levers.
What’s the future of loyalty programs … I’ll also share my top 7 for 2027!
Typically a two-hour, two-way session; I’ll add some tailoring to the actual program problems you want to solve for.
If you want to leverage the power of your loyalty program as 2026 ends and 2027 sneaks up on us, DM me to discuss how we can pressure test your loyalty program’s relevance with the backing of member insights.
