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For Love or Money™ 2022

For Love or Money™ 2022

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    For Love or Money™ 2022 – SPECIAL EDITION: The Collection of Six Currencies loyalty program members care about

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    For Love or Money™ 2022 – Australia: free Executive Summary

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    For Love or Money™ 2022 Australia: Comprehensive report with a presentation from the author

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    For Love or Money™ 2022 Australia: Comprehensive report

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What’s the point? Ideas, insights and interviews

What do loyalty program members consider when providing their data to loyalty programs?
03.12.2023

What do loyalty program members consider when providing their data to loyalty programs?

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What’s The Point? A Collection Of Ideas, Insights And Interviews On Customer Loyalty And Loyalty Programs
30.11.2023

What’s The Point? A Collection Of Ideas, Insights And Interviews On Customer Loyalty And Loyalty Programs

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Where can loyalty programs play their part to solve problems in the world around us and in our lives?
22.11.2023

Where can loyalty programs play their part to solve problems in the world around us and in our lives?

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What are the three most important skills a loyalty program marketer needs? (11 Loyalty Leaders share)
20.11.2023

What are the three most important skills a loyalty program marketer needs? (11 Loyalty Leaders share)

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Glenn Baker – a Loyalty Leader who believes in the brilliance of loyalty programs as both an art and a science
12.11.2023

Glenn Baker – a Loyalty Leader who believes in the brilliance of loyalty programs as both an art and a science

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Rob Harker – A Loyalty Leader, self-confessed travel/aviation geek whose wingspan of experience covers 18 loyalty programs across 5 countries over 15 years
04.11.2023

Rob Harker – A Loyalty Leader, self-confessed travel/aviation geek whose wingspan of experience covers 18 loyalty programs across 5 countries over 15 years

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How can the customer facing team in retail influence loyalty program member acquisition?
02.11.2023

How can the customer facing team in retail influence loyalty program member acquisition?

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What’s the point? A collection of ideas, insights and interviews on customer loyalty and loyalty programs
16.10.2023

What’s the point? A collection of ideas, insights and interviews on customer loyalty and loyalty programs

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Andre Korte – A Loyalty Leader with a head for commercials and a heart for the customer, leading a loyalty program that solves a customer problem
01.10.2023

Andre Korte – A Loyalty Leader with a head for commercials and a heart for the customer, leading a loyalty program that solves a customer problem

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Emma Porter – A Loyalty Leader who passionately believes in the long-term power of a loyalty program as a pillar of business success
25.09.2023

Emma Porter – A Loyalty Leader who passionately believes in the long-term power of a loyalty program as a pillar of business success

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Spring clean your loyalty program proposition with the Six Currencies of Collection
13.09.2023

Spring clean your loyalty program proposition with the Six Currencies of Collection

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Is your loyalty program low in Vitamin J*?
30.08.2023

Is your loyalty program low in Vitamin J*?

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Where do loyalty programs still need to improve?
23.08.2023

Where do loyalty programs still need to improve?

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Do you need a loyalty program? From “no thanks” to “yes please”.
08.08.2023

Do you need a loyalty program? From “no thanks” to “yes please”.

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What’s a tattoo got to do with brand loyalty?
21.07.2023

What’s a tattoo got to do with brand loyalty?

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Is your loyalty program financial ecosystem healthy, wealthy, and wise?
10.07.2023

Is your loyalty program financial ecosystem healthy, wealthy, and wise?

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68 loyalty programs scored with The Loyalty Program Experience Index SPVx
06.07.2023

68 loyalty programs scored with The Loyalty Program Experience Index SPVx

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Is customer loyalty a one-way or two-way street?
29.06.2023

Is customer loyalty a one-way or two-way street?

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What’s the impact of economic uncertainty on customer loyalty and loyalty programs?
19.06.2023

What’s the impact of economic uncertainty on customer loyalty and loyalty programs?

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Loyalty is not a program. What is loyalty?
06.06.2023

Loyalty is not a program. What is loyalty?

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Protect your loyalty program with The Loyalty Program Experience Index SPVx
28.05.2023

Protect your loyalty program with The Loyalty Program Experience Index SPVx

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Rosemary Martin –  a Loyalty Leader with a passion for art, human behaviour, and balancing commercial reality with customer centricity
20.05.2023

Rosemary Martin – a Loyalty Leader with a passion for art, human behaviour, and balancing commercial reality with customer centricity

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Now available: The 2023 and 11th edition of For Love or Money™  
14.05.2023

Now available: The 2023 and 11th edition of For Love or Money™  

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Loyalty Leader Sam Hopgood – a love story of surfing, data, and a membership program that brings it all together!
04.05.2023

Loyalty Leader Sam Hopgood – a love story of surfing, data, and a membership program that brings it all together!

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Loyalty Leader Felicity McIntosh – a passionate and professional loyalty marketer who loves to hang out in supermarkets (strange but true)!
22.03.2023

Loyalty Leader Felicity McIntosh – a passionate and professional loyalty marketer who loves to hang out in supermarkets (strange but true)!

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Here’s a recent collection of Loyalty Leader Interviews (x 2); articles and other VILPI (?)
01.03.2023

Here’s a recent collection of Loyalty Leader Interviews (x 2); articles and other VILPI (?)

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Loyalty Leader Leela Sennitt – a fascinating life of criminology, wine and loyalty programs
22.02.2023

Loyalty Leader Leela Sennitt – a fascinating life of criminology, wine and loyalty programs

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Your 2023 guide to a Joyalty* Program (it’s joyfully free)
23.01.2023

Your 2023 guide to a Joyalty* Program (it’s joyfully free)

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David Palfreeman – a Loyalty Leader, CRM Specialist, Engineer, Lawyer … and more!
12.01.2023

David Palfreeman – a Loyalty Leader, CRM Specialist, Engineer, Lawyer … and more!

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Three steps to review, refresh and reposition your loyalty program for a new reality
03.01.2023

Three steps to review, refresh and reposition your loyalty program for a new reality

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Who is interested in a Joyalty* Program?
01.12.2022

Who is interested in a Joyalty* Program?

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Kirsten Hasler – a Loyalty Leader and professional marketer with the perfect blend of analytics and creativity
30.11.2022

Kirsten Hasler – a Loyalty Leader and professional marketer with the perfect blend of analytics and creativity

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For Love or Money™ 2022 – two reports with insights to lift your loyalty programs out of the sea of sameness
24.11.2022

For Love or Money™ 2022 – two reports with insights to lift your loyalty programs out of the sea of sameness

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Jaimi Farrey – a Loyalty Leader and champion of the customer
01.11.2022

Jaimi Farrey – a Loyalty Leader and champion of the customer

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Adding partners to a loyalty program ecosystem – what’s old is new again (here’s a Six-Step Partner Plan)
24.10.2022

Adding partners to a loyalty program ecosystem – what’s old is new again (here’s a Six-Step Partner Plan)

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Dave Canty – a Loyalty Leader solving problems, one loyalty program at a time
03.10.2022

Dave Canty – a Loyalty Leader solving problems, one loyalty program at a time

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Loyalty programs – it’s time to eat some humble pie
30.09.2022

Loyalty programs – it’s time to eat some humble pie

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What concerns do members have about loyalty programs?
09.09.2022

What concerns do members have about loyalty programs?

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Mike Ainsworth – a Loyalty Leader cooking up a legendary loyalty program
05.09.2022

Mike Ainsworth – a Loyalty Leader cooking up a legendary loyalty program

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New report: A special edition of For Love or Money™  2022 – 62 loyalty program benefits and rewards ranked by members
22.08.2022

New report: A special edition of For Love or Money™  2022 – 62 loyalty program benefits and rewards ranked by members

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Loyalty Programs connected to a community cause or charity. The ‘say/do’ gap
07.08.2022

Loyalty Programs connected to a community cause or charity. The ‘say/do’ gap

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The Collection of Six Currencies loyalty program members care about
23.07.2022

The Collection of Six Currencies loyalty program members care about

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Loyalty programs: use data for goodness (sake)!
06.07.2022

Loyalty programs: use data for goodness (sake)!

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The Loyalty Peak
23.06.2022

The Loyalty Peak

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Loyalty program member activity – up we go!
22.05.2022

Loyalty program member activity – up we go!

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Loyalty research – For Love or Money™ 2022 on Let’s Talk Loyalty
11.05.2022

Loyalty research – For Love or Money™ 2022 on Let’s Talk Loyalty

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Insights to lift your loyalty strategies and programs out of the sea of sameness
09.05.2022

Insights to lift your loyalty strategies and programs out of the sea of sameness

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Now available: For Love or Money™ 2022 – Australia
30.04.2022

Now available: For Love or Money™ 2022 – Australia

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Soon to be released: The 10th Australian edition of For Love or Money™ 2022 – Australia
23.04.2022

Soon to be released: The 10th Australian edition of For Love or Money™ 2022 – Australia

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Where’s the sludge* in your loyalty program?
23.03.2022

Where’s the sludge* in your loyalty program?

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Anna Samkova – a loyalty and digital leader sharing her wealth of experience (and so many insights)
28.02.2022

Anna Samkova – a loyalty and digital leader sharing her wealth of experience (and so many insights)

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The ABC’s of NFT’s, Cryptocurrencies, Blockchain, Web 3.0, Metaverse + where Loyalty Programs fit in
25.02.2022

The ABC’s of NFT’s, Cryptocurrencies, Blockchain, Web 3.0, Metaverse + where Loyalty Programs fit in

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Profit from the Seven Zones of Loyalty Program Performance
23.02.2022

Profit from the Seven Zones of Loyalty Program Performance

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Axe the tax of customer acquisition
27.01.2022

Axe the tax of customer acquisition

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Is your loyalty program financial ecosystem healthy, wealthy, and wise?
21.01.2022

Is your loyalty program financial ecosystem healthy, wealthy, and wise?

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Is your loyalty program financially fit for 2022 (and beyond)?
12.01.2022

Is your loyalty program financially fit for 2022 (and beyond)?

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Launching a loyalty program with a higher purpose
13.12.2021

Launching a loyalty program with a higher purpose

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35 rays of light to shine onto your loyalty program
10.12.2021

35 rays of light to shine onto your loyalty program

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2022: The Renaissance Year for Loyalty Programs
02.12.2021

2022: The Renaissance Year for Loyalty Programs

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Ideas and insights for the 2022 and 10th edition of For Love or Money™ – Australia
16.11.2021

Ideas and insights for the 2022 and 10th edition of For Love or Money™ – Australia

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Hey loyalty programs, it’s time to break up with breakage.
24.10.2021

Hey loyalty programs, it’s time to break up with breakage.

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Loyal.T: Loyal to a Transaction vs Loyal to a Tribe.
16.10.2021

Loyal.T: Loyal to a Transaction vs Loyal to a Tribe.

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Which of these Four Loyalty Archetypes do your customers belong to?
06.10.2021

Which of these Four Loyalty Archetypes do your customers belong to?

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Challenge your loyalty program strategy with some revealing (and surprising) consumer insights
03.10.2021

Challenge your loyalty program strategy with some revealing (and surprising) consumer insights

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Let the loyalty program light in (what’s stopping you?)
31.08.2021

Let the loyalty program light in (what’s stopping you?)

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Adding partners to your loyalty program proposition. The benefits are clear. (Here’s a six-step plan)
09.08.2021

Adding partners to your loyalty program proposition. The benefits are clear. (Here’s a six-step plan)

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How to lift a loyalty program off the couch of sleepiness
31.07.2021

How to lift a loyalty program off the couch of sleepiness

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A healthy snack of loyalty program insights from For Love or Money™ 2021 – New Zealand Edition
30.06.2021

A healthy snack of loyalty program insights from For Love or Money™ 2021 – New Zealand Edition

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A healthy snack of loyalty program insights from For Love or Money™ 2021
30.06.2021

A healthy snack of loyalty program insights from For Love or Money™ 2021

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Let’s party (data) – 1st and 2nd you are invited (not so fast 3rd party)
20.06.2021

Let’s party (data) – 1st and 2nd you are invited (not so fast 3rd party)

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Subscriptions, partners and instant rewards – three more insights from For Love or Money™ 2021 – Australian Edition
10.06.2021

Subscriptions, partners and instant rewards – three more insights from For Love or Money™ 2021 – Australian Edition

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The surprise and delight of 7 (out of many) insights from For Love or Money™ 2021 – Australian Edition
24.05.2021

The surprise and delight of 7 (out of many) insights from For Love or Money™ 2021 – Australian Edition

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Now available: For Love or Money™ 2021 (Australia and New Zealand) customer loyalty and loyalty program research
17.05.2021

Now available: For Love or Money™ 2021 (Australia and New Zealand) customer loyalty and loyalty program research

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Do you really need a loyalty program?
10.05.2021

Do you really need a loyalty program?

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Soon to be released… the New Zealand version of For Love or Money™ 2021 – the research study on customer loyalty and loyalty programs
03.05.2021

Soon to be released… the New Zealand version of For Love or Money™ 2021 – the research study on customer loyalty and loyalty programs

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Almost there…For Love or Money™ 2021 research study taking the pulse on customer loyalty and loyalty programs in Australia and New Zealand
27.04.2021

Almost there…For Love or Money™ 2021 research study taking the pulse on customer loyalty and loyalty programs in Australia and New Zealand

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It’s never too late to launch a loyalty program!
07.04.2021

It’s never too late to launch a loyalty program!

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Moving members from transactional to emotional connections. The five currencies of best-in-class loyalty programs.
14.03.2021

Moving members from transactional to emotional connections. The five currencies of best-in-class loyalty programs.

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The line of loyalty
02.03.2021

The line of loyalty

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The powerful promise of Amazon Prime
08.02.2021

The powerful promise of Amazon Prime

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A recipe for a delicious customer loyalty cake
06.01.2021

A recipe for a delicious customer loyalty cake

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Loyalty Leader Renae Trimble  – A passionate loyalty veteran, leading the ALL – Accor Live Limitless loyalty program team, serving over 5 million members in the Pacific Region
16.12.2020

Loyalty Leader Renae Trimble – A passionate loyalty veteran, leading the ALL – Accor Live Limitless loyalty program team, serving over 5 million members in the Pacific Region

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2021 loyalty predictions
09.12.2020

2021 loyalty predictions

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Give your business the gift that keeps on giving
06.12.2020

Give your business the gift that keeps on giving

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The Loyalty Webinar: Insights + Strategy = Increased Member Activity
27.11.2020

The Loyalty Webinar: Insights + Strategy = Increased Member Activity

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Shine a light on loyalty in 2021
04.11.2020

Shine a light on loyalty in 2021

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Commitment to loyalty as a strategic imperative – here’s proof
29.10.2020

Commitment to loyalty as a strategic imperative – here’s proof

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Dear loyalty program…
21.10.2020

Dear loyalty program…

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Delivering a box of loyalty
20.09.2020

Delivering a box of loyalty

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Loyalty programs –  please rise above the points and perks and solve a customer problem
05.09.2020

Loyalty programs – please rise above the points and perks and solve a customer problem

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Before, during and after reward redemption – three moments to leverage loyalty program success
18.08.2020

Before, during and after reward redemption – three moments to leverage loyalty program success

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Review and revitalise your loyalty program’s six zones of performance for the new reality
08.08.2020

Review and revitalise your loyalty program’s six zones of performance for the new reality

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The Loyalty Model: Which of these Four Loyalty Archetypes do your customers belong to?
02.08.2020

The Loyalty Model: Which of these Four Loyalty Archetypes do your customers belong to?

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Now’s the time to recognise and reward your customers with surprise and delight
27.07.2020

Now’s the time to recognise and reward your customers with surprise and delight

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Brands selling through a reseller channel –  do you really know your end customer?
17.07.2020

Brands selling through a reseller channel – do you really know your end customer?

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Buy Now Pay Later (BNPL) brands adding loyalty programs to differentiate
11.07.2020

Buy Now Pay Later (BNPL) brands adding loyalty programs to differentiate

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25 findings and insights (some hints) from For Love or Money™ 2020
06.07.2020

25 findings and insights (some hints) from For Love or Money™ 2020

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Calculating the cost of lost customer loyalty
05.07.2020

Calculating the cost of lost customer loyalty

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BP Rewards covers all bases – a loyalty card, an app and 3 ways to be rewarded
30.06.2020

BP Rewards covers all bases – a loyalty card, an app and 3 ways to be rewarded

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Lift your loyalty program from the sea of sameness
28.06.2020

Lift your loyalty program from the sea of sameness

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  • Home
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  • Loyalty services
  • For Love or Money™
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    • What’s the point? Ideas, insights and interviews
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  • Home
  • Joyalty* Program
  • Loyalty services
  • For Love or Money™
    • 2023 Reports
    • Previous reports
    • FAQs
    • Back
  • About us
    • Testimonials
    • Media articles
    • Loyalty resources
    • What’s the point? Ideas, insights and interviews
    • Back
  • Contact us