Reports

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marketers summary

For Love or Money 2017: Customer loyalty – The marketers’ point of view; Complimentary executive summary

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special edition

For Love or Money 2017 – Special edition: What is loyalty? The consumers’ point of view

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for love or money 2017

For Love or Money 2017 – Full 100+ page in-depth report

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executive summary 2017

For Love or Money 2017 – Complimentary executive summary

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For Love or Money 2016 – Research with presentation

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For Love or Money 2016 – Full 87-page in-depth report

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‘for love or money 2016’ – Complimentary Executive Summary

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For love or money 2015

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Share the Love 2014

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For love or money 2013

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What’s the point? Ideas, insights and interviews

63 Joyalty* Moments of Magic

63 Joyalty* Moments of Magic

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What do members want when exchanging their data with loyalty programs?

What do members want when exchanging their data with loyalty programs?

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The Nine Currencies of Collection© loyalty program members care about

The Nine Currencies of Collection© loyalty program members care about

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AI here there and everywhere, but do loyalty program members care?

AI here there and everywhere, but do loyalty program members care?

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Facts are facts but stories are remembered. 

Facts are facts but stories are remembered. 

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Do loyalty programs have zombies?

Do loyalty programs have zombies?

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