$350 (Excluding GST)
‘For love or money 2017’ full 100+ page in-depth report is for single or personal and non-commercial use only within the organisation purchasing it. For multiple copies or to distribute the report outside your organisation, please complete the quantity field or contact adam@thepointofloyalty.com.au By purchasing this report, the purchaser duly acknowledges both the copyright of the author, Adam Posner and the exclusive publication rights held by The Point of Loyalty.
Category: Reports
Tags: customer loyalty, customer loyalty programs, customer retention, loyalty programs
1. Tracking changes in the Australian Loyalty Landscape
This 2017 research study continues to track changes to results from the previous studies –
for love or money 2013, 2015 and 2016 and Share the Love 2014, including:
2. New insights identified in 2017
In this research report we looked into methods of interacting with a loyalty program:
3. Understanding loyalty to invest in loyalty ***NEW***
As brands and businesses continue to invest more in customer retention and loyalty, gaining clarity on what loyalty is helps to determine why it is important for a business to invest in customer loyalty as a growth strategy and how to achieve it as a profitable outcome.
The three areas we researched were:
What are the three reasons and their respective importance that motivate consumers to purchase over the longer term from a brand/business compared with similar competitor options.
Price: $385 inc gst