‘For Love Or Money 2017’ – Special Edition: What is loyalty? The Consumers’ point of view
This is a special edition of the for love or money 2017 research report.
PLEASE NOTE: The contents of this special edition are also covered in the full 100+ page edition of For Love or Money 2017 report. This special edition only focuses on uncovering and defining what loyalty means to consumers, beyond enrolling in a loyalty program.
Understanding loyalty to invest in loyalty ***NEW***
As brands and businesses continue to invest more in customer retention and loyalty, gaining clarity on what loyalty is helps to determine why it is important for a business to invest in customer loyalty as a growth strategy and how to achieve it as a profitable outcome.
The three areas we researched were:
1. What is loyalty?
Beyond enrolling in a loyalty program, what does loyalty mean to consumers?
2. What actions generate loyalty (or greater loyalty) from consumers?
What actions taken by a brand/business lead consumers to be loyal (more loyal) to the brand/business?
3. What influences longer term purchases from a brand/business vs similar competitor options?
What are the three reasons and their respective importance that motivate consumers to purchase over the longer term from a brand/business compared with similar competitor options.
Price: $165 inc gst