For Love or Money 2016 – Full 87-page in-depth report

$350 (Excluding GST)

‘For love or money 2016’ full 87 page in-depth report is for single or personal and non-commercial use only within the organisation purchasing it. For multiple copies or to distribute the report outside your organisation, please complete the quantity field or contact

By purchasing this report, the purchaser duly acknowledges both the copyright of the author, Adam Posner and the exclusive publication rights held by Directivity.


'for love or money 2016'

Full 87-page in-depth report

What’s in this report that will make a difference to your customer loyalty strategies and loyalty program success

1. Tracking changes in the Australian Loyalty Landscape

This research continues to track changes to benchmark results from the 2013, 2014 and 2015 research studies including:

  • Volume of memberships
  • Activity in programs
  • Who is doing a very good job – TOP 10 loyalty programs revealed (unprompted)
  • Defection from programs – why and when (new insight)
  • Personalisation vs Privacy – the results are a reality check!

2. Revealing five new insights

It reveals answers to questions such as:

  • Are members taking advantage of the benefits their programs offer?
  • What impact would closing a loyalty program have on a business?
  • What are the three motivations for consumers to join a loyalty program?
  • How do programs best on-board new members?
  • What are the 24 ingredients of successful loyalty programs based on 3 pillars of success – simple, personal and valuable

3. Reviewing 25 Australian loyalty programs – top 20 excellent programs revealed

4. What’s a tattoo got to do with a customer’s brand loyalty? – A fascinating result

Price: $385 inc gst

Full 87-page in-depth report