For Love or Money™ 2025 Australia: Comprehensive report with a presentation from the author

Description

For Love or Money™ 2025 – Australia: Comprehensive report WITH a presentation from the author

Benefit from both the research and a presentation from the the author of the research, Adam Posner, a loyalty program specialist.

Adam will personally present a summary of the findings and their impact on the future of customer loyalty and loyalty programs.

Please note:

1. Content for the presentation will be adapted to ensure the areas of the research are relevant to the audience.
2. The presentation will be online or in-person subject to location. (If travel is required, all expenses will be charged at cost).
3. The presentation can be attended by up to 15 people. Additional attendees will be quoted on request.

“I commend Adam Posner to any business looking for insight on the Australian retail loyalty landscape.  We have subscribed to his For Love or Money™ research for a number of years now to guide our marketing planning, but chose to have the latest report delivered in person via a tailored presentation. This was a thoroughly worthwhile investment, with Adam’s engaging speaking style and relevant examples really adding to the engagement with the content.  Our marketing team dedicated two hours to the session and really valued the ability to ask questions specific to our industry.  I have received only positive feedback from the team and will look to repeat with future editions.” Lauren McFaul – Head of Customer Relationships – Viva Energy Australia

What’s in this report that will make a difference to your customer loyalty strategies and loyalty program success?

This is the 13th edition of the annual Australian consumer research study tracking key trends and insights on customer loyalty and loyalty program.

The research report has nine sections with 29 areas of research.

They identify loyalty program members’ views on various dimensions of customer loyalty and loyalty programs impacting strategy, structures, rewards, experiences, technology, and data and so much more.

• 11 of the 29 areas researched are NEW with benchmark results for 2025.
• 18 areas researched TRACK TRENDS of results revealed between 2013 to 2025.
• 43 insights are summarised with a point of view (What’s the Point?)
• 100’s of deeper insights are identified across segments of gender and generations.

Here’s the detail of what’s in the comprehensive report:

SECTION 1: Loyalty is not a program. What is loyalty?

• Brand loyalty. Achieving the Loyalty Peak
• The 14 dimensions of loyalty: What does loyalty mean to a brand?
• Are consumers loyal to the loyalty program or loyal to the brand or both?
• From persona to profit. Who is your ideal loyalty program persona?

SECTION 2: The Australian loyalty program landscape

• Loyalty program membership: Average number of memberships –unprompted vs prompted
• Profiles of loyalty program memberships: Memberships by gender, generation and household income
• Who loves loyalty programs? 10 or more memberships
• Active participation in loyalty programs

SECTION 3: The Loyalty Program Experience Index SPVXTM

• Ranking three key variables for optimising the loyalty program member’s experience
• 76 Australian loyalty programs scored with the Loyalty Program Experience Index SPVX™

SECTION 4: The Currencies of Collection loyalty program members care about

• Designing unique loyalty program propositions with The Nine Currencies of Collection loyalty program members care about

SECTION 5: Are loyalty programs improving? Where do loyalty programs need to improve in the future?

• Are loyalty programs improving?
• Where have loyalty programs improved in recent years?
• Where do loyalty programs need to improve in the future?

SECTION 6: Loyalty programs and AI. Awareness, comfort and concern

• Awareness of six AI use cases to enhance the membership experience
• Comfort and concern with six AI use cases to enhance the membership experience

SECTION 7: Loyalty program structures and benefits, interaction, payments and fraud

• Loyalty program structures and benefits: Subscriptions and Partnerships – hot or not
• Preferred member interaction, identification and payment: In-store vs Online
• Preferred methods of payment. Are points an option?
• Loyalty program fraud: Member concern about fraud and experience with fraud.

SECTION 8: Joyalty* programs. For fun or finance?

• The benefits of Joyalty* Moments of Magic to a brand.
• Do Joyalty* Moments of Magic create greater expectations?

SECTION 9: Loyalty programs and Data. Collection and use. The Data Value Benefit Exchange (DVBx).

• Loyalty program data collection and use: enhancing the experience or invading privacy?
• What do members consider when providing their data to loyalty programs?
• The loyalty program Data Value Benefit Exchange: DVBx