$370 (Excluding GST)
For Love or Money™ 2021 – Australia comprehensive report is for single or personal and non-commercial use only within the organisation purchasing it. For multiple copies or to distribute the report outside your organisation, please complete the quantity field or contact adam@thepointofloyalty.com.au By purchasing this report, the purchaser duly acknowledges both the copyright of the author, Adam Posner and the exclusive publication rights held by The Point of Loyalty.
Category: For Love or Money™ 2021 Australia
Tags: customer loyalty, customer loyalty programs, customer retention, loyalty programs
What’s in this report that will make a difference to your customer loyalty strategies and loyalty program success?
This is the 9th edition of the annual Australian consumer research study tracking key trends and insights on customer loyalty and loyalty programs.
With benchmarks first established in 2013, the 2021 study continues to track changes in the Australian loyalty program landscape and build on trends and insights revealed in previous studies and provides new insights.
Section 1. Tracking changes in the Australian loyalty program landscape
Section 2. The impact of COVID-19 on brand loyalty and loyalty programs – 2020 and 2021
Section 3. Attitudes to ‘loyalty’ and loyalty programs
Section 4. Member interaction and engagement
Section 5. Loyalty program structures and benefits
Section 6. The five loyalty program persona profiles
Section 7. Loyalty program data collection and use: privacy, personalisation and trust