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Loyalty resources

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    5 steps to review and revamp your loyalty program

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    The Three Motivations of Loyalty

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    The DNA of a valuable loyalty and rewards program

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    Give-back to Get-back – 9 steps to a profitable loyalty program

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Insights from the blog

The line of loyalty
02.03.2021

The line of loyalty

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The powerful promise of Amazon Prime
08.02.2021

The powerful promise of Amazon Prime

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A recipe for a delicious customer loyalty cake
06.01.2021

A recipe for a delicious customer loyalty cake

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Loyalty Leader Renae Trimble – A passionate loyalty veteran, leading the ALL – Accor Live Limitless loyalty program team, serving over 5 million members in the Pacific Region
16.12.2020

Loyalty Leader Renae Trimble – A passionate loyalty veteran, leading the ALL – Accor Live Limitless loyalty program team, serving over 5 million members in the Pacific Region

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2021 loyalty predictions
09.12.2020

2021 loyalty predictions

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Give your business the gift that keeps on giving
06.12.2020

Give your business the gift that keeps on giving

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The Loyalty Webinar: Insights + Strategy = Increased Member Activity
27.11.2020

The Loyalty Webinar: Insights + Strategy = Increased Member Activity

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Shine a light on loyalty in 2021
04.11.2020

Shine a light on loyalty in 2021

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Commitment to loyalty as a strategic imperative – here’s proof
29.10.2020

Commitment to loyalty as a strategic imperative – here’s proof

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Dear loyalty program…
21.10.2020

Dear loyalty program…

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Delivering a box of loyalty
20.09.2020

Delivering a box of loyalty

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Loyalty programs – please rise above the points and perks and solve a customer problem
05.09.2020

Loyalty programs – please rise above the points and perks and solve a customer problem

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Before, during and after reward redemption – three moments to leverage loyalty program success
18.08.2020

Before, during and after reward redemption – three moments to leverage loyalty program success

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Review and revitalise your loyalty program’s six zones of performance for the new reality
08.08.2020

Review and revitalise your loyalty program’s six zones of performance for the new reality

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The Loyalty Model: Which of these Four Loyalty Archetypes do your customers belong to?
02.08.2020

The Loyalty Model: Which of these Four Loyalty Archetypes do your customers belong to?

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Now’s the time to recognise and reward your customers with surprise and delight
27.07.2020

Now’s the time to recognise and reward your customers with surprise and delight

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Brands selling through a reseller channel – do you really know your end customer?
17.07.2020

Brands selling through a reseller channel – do you really know your end customer?

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Buy Now Pay Later (BNPL) brands adding loyalty programs to differentiate
11.07.2020

Buy Now Pay Later (BNPL) brands adding loyalty programs to differentiate

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25 findings and insights (some hints) from For Love or Money™ 2020
06.07.2020

25 findings and insights (some hints) from For Love or Money™ 2020

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Calculating the cost of lost customer loyalty
05.07.2020

Calculating the cost of lost customer loyalty

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BP Rewards covers all bases – a loyalty card, an app and 3 ways to be rewarded
30.06.2020

BP Rewards covers all bases – a loyalty card, an app and 3 ways to be rewarded

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Lift your loyalty program from the sea of sameness
28.06.2020

Lift your loyalty program from the sea of sameness

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Are you solving a customer pain point or problem with your loyalty program?
22.06.2020

Are you solving a customer pain point or problem with your loyalty program?

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Do you really need a loyalty program?
14.06.2020

Do you really need a loyalty program?

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Attention loyalty programs! Volume is for vanity, activity is for sanity
11.06.2020

Attention loyalty programs! Volume is for vanity, activity is for sanity

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Joyalty
11.06.2020

Joyalty

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Loyalty is not a program. What is loyalty? (video)
11.06.2020

Loyalty is not a program. What is loyalty? (video)

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How is your loyalty program personalisation performing?
28.05.2020

How is your loyalty program personalisation performing?

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Do loyalty programs add to the overall brand experience?
17.05.2020

Do loyalty programs add to the overall brand experience?

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Now available: Loyalty research – For Love or Money™ 2020
11.05.2020

Now available: Loyalty research – For Love or Money™ 2020

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Soon to be released: For Love or Money 2020 – Australian edition
07.05.2020

Soon to be released: For Love or Money 2020 – Australian edition

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A data analyst and a behavioural psychologist walk into a bar…
02.05.2020

A data analyst and a behavioural psychologist walk into a bar…

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Loyalty Leader Lizzy Ryley – Laser focused on delivering New Zealand’s Fly Buys into the heads, hearts and hands of 2.8 million Kiwis
25.04.2020

Loyalty Leader Lizzy Ryley – Laser focused on delivering New Zealand’s Fly Buys into the heads, hearts and hands of 2.8 million Kiwis

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Take three steps to refresh & reposition your loyalty program for the new reality
17.04.2020

Take three steps to refresh & reposition your loyalty program for the new reality

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119 customer loyalty ideas to beat COVID-19
10.04.2020

119 customer loyalty ideas to beat COVID-19

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Loyalty Leader Elisse Jones – passionately powering up loyalty for Total Tools
16.03.2020

Loyalty Leader Elisse Jones – passionately powering up loyalty for Total Tools

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Loyalty Program managers: Here are seven ideas for tough times
10.03.2020

Loyalty Program managers: Here are seven ideas for tough times

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How to mitigate the risks of 13 loyalty program failure factors
10.02.2020

How to mitigate the risks of 13 loyalty program failure factors

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Joyalty. One word says it all.
21.01.2020

Joyalty. One word says it all.

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The cost of lost customer loyalty
05.12.2019

The cost of lost customer loyalty

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Loyalty is red.
27.11.2019

Loyalty is red.

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Loyalty programs: 2019 look back & learn vs 2020 look ahead & be brave
21.11.2019

Loyalty programs: 2019 look back & learn vs 2020 look ahead & be brave

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For loyalty programs to thrive, we need to build thriving loyalty programs
20.10.2019

For loyalty programs to thrive, we need to build thriving loyalty programs

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Which loyalty program structures and benefits do members prefer?
01.10.2019

Which loyalty program structures and benefits do members prefer?

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The ACCC review of loyalty programs (‘schemes’​ …ouch!)
12.09.2019

The ACCC review of loyalty programs (‘schemes’​ …ouch!)

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AIA Vitality: It’s not a loyalty program – it’s a science-backed wellness program with incentives and rewards
15.08.2019

AIA Vitality: It’s not a loyalty program – it’s a science-backed wellness program with incentives and rewards

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Subscription guilt – myth or reality?
29.07.2019

Subscription guilt – myth or reality?

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Two issues impacting the value and viability of loyalty programs
07.07.2019

Two issues impacting the value and viability of loyalty programs

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Loyalty research – For Love or Money 2019 (released this June)
03.06.2019

Loyalty research – For Love or Money 2019 (released this June)

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The Points Whisperer™ (shhhh…)
27.04.2019

The Points Whisperer™ (shhhh…)

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Subscribe here, subscribe there, subscribe everywhere
17.04.2019

Subscribe here, subscribe there, subscribe everywhere

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Aussie, Aussie, Aussie…oi…this lady loves loyalty!
10.04.2019

Aussie, Aussie, Aussie…oi…this lady loves loyalty!

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The ‘loyalty’ luck of the Irish
27.03.2019

The ‘loyalty’ luck of the Irish

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26 years of living (and loving) the loyalty program landscape
18.02.2019

26 years of living (and loving) the loyalty program landscape

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The other side of the rope
05.02.2019

The other side of the rope

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How to balance the value and viability of adding partner benefits to your loyalty program
28.01.2019

How to balance the value and viability of adding partner benefits to your loyalty program

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Will your loyalty program fortune be realised in 2019?
01.01.2019

Will your loyalty program fortune be realised in 2019?

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How GuildSuper is using a cash-back rewards program to crack the Superannuation engagement code.
13.12.2018

How GuildSuper is using a cash-back rewards program to crack the Superannuation engagement code.

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A collection of 12 loyalty program insights from 12 months of 2018
04.12.2018

A collection of 12 loyalty program insights from 12 months of 2018

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27 emails and $168 dollars of happy birthday gifts from my rewards programs
19.11.2018

27 emails and $168 dollars of happy birthday gifts from my rewards programs

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Best-in-class loyalty and rewards programs are a blend of five benefit categories
30.10.2018

Best-in-class loyalty and rewards programs are a blend of five benefit categories

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The DNA of a valuable loyalty and rewards program
02.10.2018

The DNA of a valuable loyalty and rewards program

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How to find the “X”​ factor in your customer loyalty or rewards program
26.09.2018

How to find the “X”​ factor in your customer loyalty or rewards program

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Is your loyalty program ready for a paid subscription level?
06.09.2018

Is your loyalty program ready for a paid subscription level?

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Five insights from joining 39 loyalty & rewards programs in-store
20.08.2018

Five insights from joining 39 loyalty & rewards programs in-store

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Leading loyalty programs beyond breaking point.
25.07.2018

Leading loyalty programs beyond breaking point.

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Loyalty programs and crytpocurrency – research reveals an insight, the reality is more rewarding
01.07.2018

Loyalty programs and crytpocurrency – research reveals an insight, the reality is more rewarding

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Is loyalty program data being used to enhance members’ shopping experience or invade their privacy?
28.06.2018

Is loyalty program data being used to enhance members’ shopping experience or invade their privacy?

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Australian Millennials keen on cryptocurrency instead of loyalty points
16.06.2018

Australian Millennials keen on cryptocurrency instead of loyalty points

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Saving loyalty programs from extinction
12.03.2018

Saving loyalty programs from extinction

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How do marketers measure the success of their customer loyalty strategies?
08.02.2018

How do marketers measure the success of their customer loyalty strategies?

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What does it take for your organisation to be a leader in customer loyalty?
30.01.2018

What does it take for your organisation to be a leader in customer loyalty?

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Loyalty programs, blockchain and cryptocurrency – where’s the opportunity?
25.01.2018

Loyalty programs, blockchain and cryptocurrency – where’s the opportunity?

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What a European Vacation taught me about loyalty programs and memorable moments
22.01.2018

What a European Vacation taught me about loyalty programs and memorable moments

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Customer loyalty – the marketers’ point of view
07.12.2017

Customer loyalty – the marketers’ point of view

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Do ‘refer-a-friend’ initiatives work? Four factors to consider
28.11.2017

Do ‘refer-a-friend’ initiatives work? Four factors to consider

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Snap out of the loyalty program sea of sameness
14.11.2017

Snap out of the loyalty program sea of sameness

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Is it worth adding a paid subscription membership level to your loyalty program?
03.11.2017

Is it worth adding a paid subscription membership level to your loyalty program?

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Is an email address worth some cake?
31.10.2017

Is an email address worth some cake?

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Behaviours and beliefs that impact the two tensions of a valuable loyalty program.
15.10.2017

Behaviours and beliefs that impact the two tensions of a valuable loyalty program.

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Move your mindset from ‘be Amazon ready’ to ‘be Amazing now’!
12.10.2017

Move your mindset from ‘be Amazon ready’ to ‘be Amazing now’!

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13 reasons for loyalty program defection
01.10.2017

13 reasons for loyalty program defection

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Are loyalty programs improving their benefits for members?
28.08.2017

Are loyalty programs improving their benefits for members?

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Actions leading to loyalty, the consumers’ point of view
13.08.2017

Actions leading to loyalty, the consumers’ point of view

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The 24 SPV ingredients to loyalty program success
01.08.2017

The 24 SPV ingredients to loyalty program success

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Which two indicators of loyalty program interaction are improving?
25.07.2017

Which two indicators of loyalty program interaction are improving?

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The 3 motivations to join a loyalty program and their financial impact
17.07.2017

The 3 motivations to join a loyalty program and their financial impact

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Australians’ attitude and engagement with loyalty programs is getting stronger
09.07.2017

Australians’ attitude and engagement with loyalty programs is getting stronger

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Understanding loyalty to invest in loyalty
02.07.2017

Understanding loyalty to invest in loyalty

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The line of loyalty
17.06.2017

The line of loyalty

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For the first 90 days of 2017, did your loyalty program achieve its metrics of success?
07.04.2017

For the first 90 days of 2017, did your loyalty program achieve its metrics of success?

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Millennials and loyalty programs – do they care?
06.03.2017

Millennials and loyalty programs – do they care?

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From honeymoon to “moneymoon” – why the first 90 days to on-board new loyalty program members is so important
27.02.2017

From honeymoon to “moneymoon” – why the first 90 days to on-board new loyalty program members is so important

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Why are brands bothering to revitalise their loyalty and rewards programs (some are even starting new ones)
16.02.2017

Why are brands bothering to revitalise their loyalty and rewards programs (some are even starting new ones)

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To simplify your loyalty and rewards program take a look at the terms and conditions
06.02.2017

To simplify your loyalty and rewards program take a look at the terms and conditions

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Reducing the friction points in loyalty programs. Start with Simple.
30.01.2017

Reducing the friction points in loyalty programs. Start with Simple.

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it’s not one, three or five. It’s nine steps to developing a valuable loyalty program (and it’s not just theory).
16.12.2016

it’s not one, three or five. It’s nine steps to developing a valuable loyalty program (and it’s not just theory).

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Does your team love your loyalty program? Here are three strategies to help
13.11.2016

Does your team love your loyalty program? Here are three strategies to help

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How to plan your customer loyalty and retention strategies – with clarity and accountability
01.11.2016

How to plan your customer loyalty and retention strategies – with clarity and accountability

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  • Home
  • COVID-19 Loyalty ideas
  • Loyalty services
  • For Love or Money™
    • 2020 reports
    • Previous reports
    • FAQs
  • About us
    • Testimonials
    • Media articles
    • Loyalty resources
    • Blog
  • Contact us

  • Home
  • COVID-19 Loyalty ideas
  • Loyalty services
  • For Love or Money™
    • 2020 reports
    • Previous reports
    • FAQs
    • Back
  • About us
    • Testimonials
    • Media articles
    • Loyalty resources
    • Blog
    • Back
  • Contact us