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The Point of Loyalty

The DNA of a valuable loyalty and rewards program

Free

A proven and proprietary best-in-class four stage process to developing a valuable loyalty program – one that is profitable for the business and meaningful to the member.

Category: Loyalty resources

Tags: customer loyalty, customer loyalty programs, customer retention, loyalty programs

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What’s the point? Ideas, insights and interviews

The note

The note

  • October 1, 2026
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Eight impacts of loyalty programs on humanity

Eight impacts of loyalty programs on humanity

  • August 17, 2026
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The new loyalty program is a Joyalty™ Program.

The new loyalty program is a Joyalty™ Program.

  • August 12, 2026
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Introducing JOY.LT your For Love or Money™ 2026 AI Interactive Loyalty Analyst

Introducing JOY.LT your For Love or Money™ 2026 AI Interactive Loyalty Analyst

  • July 4, 2026
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The story of your loyalty program

The story of your loyalty program

  • February 11, 2026
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What’s the common thread that holds together Delighters, Legends & J*MoMs?

What’s the common thread that holds together Delighters, Legends & J*MoMs?

  • January 21, 2026
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  • Home
  • The Workshop
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  • For Love or Money™
    • 2026 Reports
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    • FAQs
  • About us
    • Testimonials
    • Media articles
    • Loyalty resources
    • What’s the point? Ideas, insights and interviews
  • Contact us
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