The Three Motivations of Loyalty


Our ‘for love or money 2016’ research identified and quantified why consumers join loyalty programs.

The Three Motivations of Loyalty – Convenience Loyalty, Transactional Loyalty and Emotional Loyalty each have an impact on the value and viability of a loyalty program.

To find out more on how each Motivation of Loyalty IMPACTS your loyalty program and ACTIONS to take, download our complimentary 1-page overview.


Why do consumers join loyalty programs?