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The Point of Loyalty

customer loyalty programs

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for love or money 2017

For Love or Money 2017 – Full 100+ page in-depth report

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executive summary 2017

For Love or Money 2017 – Complimentary executive summary

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5 steps to review and revamp your loyalty program

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For Love or Money 2016 – Research with presentation

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For Love or Money 2016 – Full 87-page in-depth report

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‘for love or money 2016’ – Complimentary Executive Summary

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The Three Motivations of Loyalty

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For love or money 2015

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Share the Love 2014

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The DNA of a valuable loyalty and rewards program

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For love or money 2013

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Give-back to Get-back – 9 steps to a profitable loyalty program

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What’s the point? Ideas, insights, and interviews

Facts are facts but stories are remembered. 

Facts are facts but stories are remembered. 

  • August 2, 2025
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Do loyalty programs have zombies?

Do loyalty programs have zombies?

  • July 28, 2025
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A loyalty program is more than a program. It’s a reflection of the brand’s DNA.

A loyalty program is more than a program. It’s a reflection of the brand’s DNA.

  • July 3, 2025
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Jacqui Solly – a loyalty leader with heart

Jacqui Solly – a loyalty leader with heart

  • June 6, 2025
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Lifting loyalty programs out of the clutter of conformity

Lifting loyalty programs out of the clutter of conformity

  • May 27, 2025
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Paul Wallace – a Loyalty Leader delivering a digital first customer loyalty experience with elegant simplicity

Paul Wallace – a Loyalty Leader delivering a digital first customer loyalty experience with elegant simplicity

  • March 6, 2025
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