$1,500 (Excluding GST)
For Love or Money™ 2020 – Australia comprehensive report is for single or personal and non-commercial use only within the organisation purchasing it. For multiple copies or to distribute the report outside your organisation, please complete the quantity field or contact adam@thepointofloyalty.com.au By purchasing this report, the purchaser duly acknowledges both the copyright of the author, Adam Posner and the exclusive publication rights held by The Point of Loyalty.
Category: Reports
Tags: customer loyalty, customer loyalty programs, customer retention, loyalty programs
Benefit from both the research and a presentation from the the author of the research, Adam Posner, a loyalty program specialist consultant.
Adam will personally present a summary of the findings and their impact on the future of customer loyalty and loyalty programs.
What’s in this report that will make a difference to your customer loyalty strategies and loyalty program success?
This is the 8th edition of the annual Australian consumer research study that tracks key trends and insights on loyalty and loyalty programs.
With benchmarks first established in 2013, the 2020 study continues to track changes in the Australian loyalty program landscape and build on trends and insights revealed in previous studies and provides new insights.
Section 1. Tracking changes in the Australian loyalty program landscape
Section 2. Attitudes to ‘loyalty’ and loyalty programs
Section 3. Member interaction and engagement
Section 4. New ways to reward members (*new*)
Section 5. The five loyalty program persona profiles
Section 6. Data collection and use: Personalisation and trust