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The Point of Loyalty

Category Archives: customer loyalty in marketing

  • the seven zones of loyalty program performance
    Let your loyalty program rise and shine
    January 17, 2026
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  • 63 Joyalty* Moments of Magic
    63 Joyalty* Moments of Magic
    December 5, 2025
    Read More
  • What do members want when exchanging their data with loyalty programs?
    What do members want when exchanging their data with loyalty programs?
    November 21, 2025
    Read More
  • Ai here there and everywhere, but do loyalty program members care?
    AI here there and everywhere, but do loyalty program members care?
    August 15, 2025
    Read More
  • A loyalty program is more than a program. It’s a reflection of the brand’s DNA.
    A loyalty program is more than a program. It’s a reflection of the brand’s DNA.
    July 3, 2025
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  • Jacqui Solly – a loyalty leader with heart
    Jacqui Solly – a loyalty leader with heart
    June 6, 2025
    Read More
« Previous 1 2 3 4 … 21 Next »

Categories

  • Customer loyalty
  • customer loyalty and retention
  • customer loyalty in marketing
  • Customer retention
  • Incentive programs
  • Joyalty*
  • Loyalty marketing
  • Loyalty Programs
  • paid programs
  • Rewards and Recognition
  • Rewards Programs
  • Subscription programs

What’s the point? Ideas, insights and interviews

What’s the common thread that holds together Delighters, Legends & J*MoMs?

What’s the common thread that holds together Delighters, Legends & J*MoMs?

  • January 21, 2026
Read More
Let your loyalty program rise and shine

Let your loyalty program rise and shine

  • January 17, 2026
Read More
63 Joyalty* Moments of Magic

63 Joyalty* Moments of Magic

  • December 5, 2025
Read More
What do members want when exchanging their data with loyalty programs?

What do members want when exchanging their data with loyalty programs?

  • November 21, 2025
Read More
The Nine Currencies of Collection© loyalty program members care about

The Nine Currencies of Collection© loyalty program members care about

  • September 8, 2025
Read More
AI here there and everywhere, but do loyalty program members care?

AI here there and everywhere, but do loyalty program members care?

  • August 15, 2025
Read More
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