Category Archives: Incentive programs

Buy Now Pay Later (BNPL) brands adding loyalty programs to differentiate

Finder provides a comparison list of 11 'buy now pay later' services (BNPL) in Australia: Afterpay; ZipMoney; ZipPay; Humm; Openpay; Brighte; Creditline; Klarna, Bundll, Laybuy, Latitude Pay and with Visa also announcing a BNPL service, that makes it 12. The BNPL market is starting to be cluttered. It’s not surprising (to me) to see loyalty…
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Calculating the cost of lost customer loyalty

This week Woolworths have been fined by ACMA for spam emails. As we all dive in and debate the do’s and don’ts, what’s right, what’s wrong and start to review the systems and processes to avoid this, one of the many lessons here for me is realising the truth of the cost of lost members.…
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