Category Archives: Subscription programs

For many years now, I’ve admired the innovation of the 7-Eleven digital experience - specifically the utility and simplicity of the My 7-Eleven fuel lock proposition as well as the simplicity of the My 7-Eleven rewards offering. So, when I finally had the opportunity to meet and have a Loyalty Leader (#38) one-one interview with…

If you don’t show, your customers won’t know. If they don’t know, they won’t show. No show, no data. No data, no knowledge. No knowledge, no insight. No insight, no action. No action, no wisdom. No wisdom, no value. No value, no program. Get back to being brilliant at the basics! (Above flow of “no”…

For my first 2025 Loyalty Leader interview and #37 in the series, I had the pleasure to chat with Roz Travers-Hucker – Head of Marketing at Canningvale, a pure-play online homewares business. In her role as Head of Marketing, Roz leads the ecommerce, CRM, customer service, brand, and by her own admission, her passion –…

In 2014 I wrote a book: “Making Price Irrelevant. Becoming ultra successful by being extra valuable.” It was not one of those ‘thump-value’ books. It was not 60,000 words or more. It was not 150+ pages. It was not sold on Amazon. It was not available for kindle or as an audio book. It was…