Thank you notebooklm.google.com for the Joyalty* Moments of Magic created by the audio of my joy full paper ‘The new Loyalty Program is a Joyalty* Program’. The 49 page paper with the eight planning principles and many use cases on Joyalty* Moments of Magic is now a 12 minute audio with the hosts delightfully discussing the…
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What’s the most underestimated force behind a loyalty program’s performance?
As we scramble, jump, roll, dive, amble into 2024 (whichever active verb suits you), I continue to reflect on the insights gained from the 26 Loyalty Leader interviews I have completed since 2018. (Spoiler alert: Many more to come in 2024) I have had the privilege of learning from these leaders in loyalty and sharing…
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Loyalty Programs in 2024. To infinity. And beyond…
Thanks to Toy Story Woody argues Buzz's ability to fly. Buzz has faith and proves he can. A classic story with many insights. Infinity[1] … the concept of something that is unlimited, endless, without bound. … ‘And beyond’… is there such a concept as ‘beyond infinity’? Arguably NO, however extending infinity is more of a…
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What do loyalty program members consider when providing their data to loyalty programs?
Data here, data there, data everywhere (even on the dark web). Data – as – a – currencyData – as – a - productData – as – a – ransomData – as – a – personal identityData – as – a – personalisation enablerData – as – a – serviceData – as – a –…
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