Category Archives: Subscription programs

Two issues impacting the value and viability of loyalty programs

Attention loyalty program marketers. Let’s lift our game. This may be read as a rant. I prefer you understood it as a call to action. If you are a marketer of any type of loyalty or rewards program (see definition at end of article), then please spend a few more moments reviewing this article and…
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Subscribe here, subscribe there, subscribe everywhere

Deliveroo’s new subscription program ‘Plus’ at $18.99 per month for unlimited free delivery, has ignited the subscription model as a growth strategy of choice. The numbers tell the story. “Within a few days of its soft launch of Plus, more than 20,000 have signed up to the subscription service.” 20,000 x $18.99 pm = $379,800…
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